MG Marketing » real-time bidding http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display http://mg-mk.com/en/targeting-adwords-vs-google-display-network-vs-programmatic-display/ http://mg-mk.com/en/targeting-adwords-vs-google-display-network-vs-programmatic-display/#comments Mon, 06 May 2013 12:55:22 +0000 admin http://mg-mk.com/en/targeting-adwords-vs-google-display-network-vs-programmatic-display/ Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may..

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Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display

]]> http://mg-mk.com/en/targeting-adwords-vs-google-display-network-vs-programmatic-display/feed/ 0 The Rise Of Programmatic Branding In RTB http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/ http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/#comments Wed, 13 Feb 2013 16:01:57 +0000 admin http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/ Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers.

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The Rise Of Programmatic Branding In RTB

]]> http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/feed/ 0 How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/ http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/#comments Wed, 16 Jan 2013 14:17:56 +0000 admin http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/ Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,…

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How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

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