MG Marketing » rkg

RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

admin — Tue, 15 Jul 2014 19:45:27 +0000

After slowing down after the holiday season, U.S. paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG’s quarterly report. Ad spend rose 23 percent year-over-year among RKG’s retail-heavy client base.

See more here:
RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

admin — Thu, 16 Jan 2014 15:06:38 +0000

RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and..

The rest is here:
RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

admin — Thu, 10 Oct 2013 16:34:10 +0000

With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable, however the effects were seen in smartphones… Please visit Search Engine Land for the full article.

Read the original post:
AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]