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	<title>MG Marketing &#187; rtb</title>
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		<title>The Rise Of Programmatic Branding In RTB</title>
		<link>http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/</link>
		<comments>http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 16:01:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[brand advertisers]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[programmatic]]></category>
		<category><![CDATA[programmatic branding]]></category>
		<category><![CDATA[real time branding]]></category>
		<category><![CDATA[real-time bidding]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/</guid>
		<description><![CDATA[Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers. ]]></description>
			<content:encoded><![CDATA[<p>Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers. </p>
<p>See the original post:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/GG4uOAdpDGY/the-rise-of-programmatic-branding-in-rtb-147938" title="The Rise Of Programmatic Branding In RTB">The Rise Of Programmatic Branding In RTB</a></p>
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		<title>How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance</title>
		<link>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/</link>
		<comments>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 14:17:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[cost per action]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[real-time bidding]]></category>
		<category><![CDATA[recency]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/</guid>
		<description><![CDATA[Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,... ]]></description>
			<content:encoded><![CDATA[<p>Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,&#8230; </p>
<p>More:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/mjubLW1ppps/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance-144954" title="How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance">How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers</title>
		<link>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/</link>
		<comments>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/#comments</comments>
		<pubDate>Wed, 02 May 2012 18:44:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[demand side platform]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[dsp]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/</guid>
		<description><![CDATA[In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the... ]]></description>
			<content:encoded><![CDATA[<p>In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the&#8230; </p>
<p>View post:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/V9HFWGaHMd4/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers-119512" title="How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers">How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers</title>
		<link>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/</link>
		<comments>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/#comments</comments>
		<pubDate>Wed, 02 May 2012 18:44:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[demand side platform]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[dsp]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/</guid>
		<description><![CDATA[In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the... ]]></description>
			<content:encoded><![CDATA[<p>In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the&#8230; </p>
<p>More here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/V9HFWGaHMd4/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers-119512" title="How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers">How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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