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	<title>MG Marketing &#187; sales cycle</title>
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		<title>In Search of Voodoo: Optimizing the Customer Journey on the Search &amp; Social Web</title>
		<link>http://mg-mk.com/en/in-search-of-voodoo-optimizing-the-customer-journey-on-the-search-social-web/</link>
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		<pubDate>Thu, 23 May 2013 11:06:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[buying cycle]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[sales cycle]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[ I get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. Concerns about where to start, what tactics work best, how to plan, produce and promote all come into play right along with staffing, integration with other channels and measurement. Of course, if you try hard enough you can worry yourself out of a job when it comes to developing a solid approach with content marketing]]></description>
			<content:encoded><![CDATA[<p> I get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. Concerns about where to start, what tactics work best, how to plan, produce and promote all come into play right along with staffing, integration with other channels and measurement. Of course, if you try hard enough you can worry yourself out of a job when it comes to developing a solid approach with content marketing</p>
<p><img src="http://mg-mk.com/en/wp-content/uploads/009ac23630ourney.jpg-150x118.jpg" /></p>
<p>See the article here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/jwoyVC3acNw/" title="In Search of Voodoo: Optimizing the Customer Journey on the Search &amp; Social Web">In Search of Voodoo: Optimizing the Customer Journey on the Search &amp; Social Web</a></p>
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		<title>6 Simple Steps to Boost the Marketing Performance of Content</title>
		<link>http://mg-mk.com/en/6-simple-steps-to-boost-the-marketing-performance-of-content/</link>
		<comments>http://mg-mk.com/en/6-simple-steps-to-boost-the-marketing-performance-of-content/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 12:56:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[sales cycle]]></category>

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		<description><![CDATA[ While I&#8217;ve been in New York this week for the B2B Content2Conversion conference, I&#8217;ve been reflecting on some of the most common issues I see with companies trying to leverage content for increasing leads and sales. Many companies new to content marketing miss important steps and without checklists or processes, content marketing contribution to leads and sales can be unimpressive. ]]></description>
			<content:encoded><![CDATA[<p> While I&#8217;ve been in New York this week for the B2B Content2Conversion conference, I&#8217;ve been reflecting on some of the most common issues I see with companies trying to leverage content for increasing leads and sales. Many companies new to content marketing miss important steps and without checklists or processes, content marketing contribution to leads and sales can be unimpressive. </p>
<p><img src="http://mg-mk.com/en/wp-content/uploads/ab7d9d7b0995x300.jpg-147x150.jpg" /></p>
<p>Originally posted here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/fvug0tDj6V0/" title="6 Simple Steps to Boost the Marketing Performance of Content">6 Simple Steps to Boost the Marketing Performance of Content</a></p>
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