MG Marketing » sap http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 SAP on the New AR for B2B Content Marketing: Authentic Reality http://mg-mk.com/en/sap-on-the-new-ar-for-b2b-content-marketing-authentic-reality/ http://mg-mk.com/en/sap-on-the-new-ar-for-b2b-content-marketing-authentic-reality/#comments Wed, 18 Oct 2023 19:30:25 +0000 admin http://mg-mk.com/en/sap-on-the-new-ar-for-b2b-content-marketing-authentic-reality/ In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust settles on the GenAI hype cycle, we’ll see that successful B2B marketers are those who recognize the value of integrating emotion and empathy into their narratives and ensuring their messages resonate with audiences.

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SAP on the New AR for B2B Content Marketing: Authentic Reality

]]> http://mg-mk.com/en/sap-on-the-new-ar-for-b2b-content-marketing-authentic-reality/feed/ 0 Inside Influence: Ursula Ringham from SAP on Influencer Marketing Operations http://mg-mk.com/en/inside-influence-ursula-ringham-from-sap-on-influencer-marketing-operations/ http://mg-mk.com/en/inside-influence-ursula-ringham-from-sap-on-influencer-marketing-operations/#comments Mon, 12 Oct 2020 10:14:47 +0000 admin http://mg-mk.com/en/inside-influence-ursula-ringham-from-sap-on-influencer-marketing-operations/ Welcome to the 3rd episode of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing. Each week we feature an interview with a B2B marketing insider on all things influence and a deeper dive into the insights found in the 2020 State of B2B Influencer Marketing Report

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Inside Influence: Ursula Ringham from SAP on Influencer Marketing Operations

]]> http://mg-mk.com/en/inside-influence-ursula-ringham-from-sap-on-influencer-marketing-operations/feed/ 0 Rule the School: 5 Essential Lessons on Co-Creating Content with Influencers [eBook] http://mg-mk.com/en/rule-the-school-5-essential-lessons-on-co-creating-content-with-influencers-ebook/ http://mg-mk.com/en/rule-the-school-5-essential-lessons-on-co-creating-content-with-influencers-ebook/#comments Thu, 08 Oct 2015 10:30:10 +0000 admin http://mg-mk.com/en/rule-the-school-5-essential-lessons-on-co-creating-content-with-influencers-ebook/ Ah, the nostalgic memories of making new friends on the first day of class, the thrill of getting a new Trapper Keeper notebook and finding your place amongst your peers likely take most of us back to our school days. Once you’re out of school, you realize that you don’t always have teachers by your side to help you plan for how to approach strategies like content marketing

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Rule the School: 5 Essential Lessons on Co-Creating Content with Influencers [eBook]

]]> http://mg-mk.com/en/rule-the-school-5-essential-lessons-on-co-creating-content-with-influencers-ebook/feed/ 0 Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15 http://mg-mk.com/en/build-your-own-brand-marketing-social-newsroom-tips-from-sap-at-c2c15/ http://mg-mk.com/en/build-your-own-brand-marketing-social-newsroom-tips-from-sap-at-c2c15/#comments Wed, 18 Feb 2015 21:26:42 +0000 admin http://mg-mk.com/en/build-your-own-brand-marketing-social-newsroom-tips-from-sap-at-c2c15/ SAP’s Celia Brown and Amy Hatch pose for a photo after their session at Content2Conversion Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other journalism. It’s the perfect mix for setting up a social newsroom, as the two have demonstrated at SAP.  At the Content2Conversion Conference, the duo offered three T’s of winning the marketing moment by establishing a social newsroom: Talent The two skill sets that each woman brought to SAP’s Social Newsroom dovetail perfectly. Amy, who sees the reporter side, said reporters love to get the big scoop

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Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15

]]> http://mg-mk.com/en/build-your-own-brand-marketing-social-newsroom-tips-from-sap-at-c2c15/feed/ 0 Content Marketing: Why to How with Business Innovation from SAP http://mg-mk.com/en/content-marketing-why-to-how-with-business-innovation-from-sap/ http://mg-mk.com/en/content-marketing-why-to-how-with-business-innovation-from-sap/#comments Mon, 08 Oct 2012 12:18:03 +0000 admin http://mg-mk.com/en/content-marketing-why-to-how-with-business-innovation-from-sap/ Building the case for content marketing is an ongoing battle and while a huge number of companies are not on board with “brand as publisher” yet, many are. They “get it” but are in search of more practical advice on the how. That’s what Michael Brenner , Senior Director, Global Integrated Marketing and Content Strategy at SAP and co-founder of Business to Community provided at the MarketingProfs B2B Forum last week in his session, “Content Marketing: From Why to How ”

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Content Marketing: Why to How with Business Innovation from SAP

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