MG Marketing » search ads: contextual http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 SEM growth hack #4: Grow ROI with cross-channel optimization http://mg-mk.com/en/sem-growth-hack-4-grow-roi-with-cross-channel-optimization/ http://mg-mk.com/en/sem-growth-hack-4-grow-roi-with-cross-channel-optimization/#comments Wed, 12 Jul 2017 15:45:18 +0000 admin http://mg-mk.com/en/sem-growth-hack-4-grow-roi-with-cross-channel-optimization/ Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land

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SEM growth hack #4: Grow ROI with cross-channel optimization

]]> http://mg-mk.com/en/sem-growth-hack-4-grow-roi-with-cross-channel-optimization/feed/ 0 The AdWords 2017 roadmap is loaded with artificial intelligence http://mg-mk.com/en/the-adwords-2017-roadmap-is-loaded-with-artificial-intelligence/ http://mg-mk.com/en/the-adwords-2017-roadmap-is-loaded-with-artificial-intelligence/#comments Wed, 07 Jun 2017 14:03:20 +0000 admin http://mg-mk.com/en/the-adwords-2017-roadmap-is-loaded-with-artificial-intelligence/ What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.

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The AdWords 2017 roadmap is loaded with artificial intelligence

]]> http://mg-mk.com/en/the-adwords-2017-roadmap-is-loaded-with-artificial-intelligence/feed/ 0 Part 2 of 2: How Google learns to guide purchasing decisions http://mg-mk.com/en/part-2-of-2-how-google-learns-to-guide-purchasing-decisions/ http://mg-mk.com/en/part-2-of-2-how-google-learns-to-guide-purchasing-decisions/#comments Tue, 18 Apr 2017 16:25:55 +0000 admin http://mg-mk.com/en/part-2-of-2-how-google-learns-to-guide-purchasing-decisions/ In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Part 2 of 2: How Google learns to guide purchasing decisions appeared… Please visit Search Engine Land for the full article.

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Part 2 of 2: How Google learns to guide purchasing decisions

]]> http://mg-mk.com/en/part-2-of-2-how-google-learns-to-guide-purchasing-decisions/feed/ 0 Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys http://mg-mk.com/en/commercial-success-3-last-minute-ppc-tips-to-pump-up-the-effectiveness-of-super-bowl-li-tv-ad-buys/ http://mg-mk.com/en/commercial-success-3-last-minute-ppc-tips-to-pump-up-the-effectiveness-of-super-bowl-li-tv-ad-buys/#comments Fri, 27 Jan 2017 17:30:47 +0000 admin http://mg-mk.com/en/commercial-success-3-last-minute-ppc-tips-to-pump-up-the-effectiveness-of-super-bowl-li-tv-ad-buys/ Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

]]> http://mg-mk.com/en/commercial-success-3-last-minute-ppc-tips-to-pump-up-the-effectiveness-of-super-bowl-li-tv-ad-buys/feed/ 0 The eerie future of AdWords targeting http://mg-mk.com/en/the-eerie-future-of-adwords-targeting/ http://mg-mk.com/en/the-eerie-future-of-adwords-targeting/#comments Fri, 21 Oct 2016 15:28:15 +0000 admin http://mg-mk.com/en/the-eerie-future-of-adwords-targeting/ As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.

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The eerie future of AdWords targeting

]]> http://mg-mk.com/en/the-eerie-future-of-adwords-targeting/feed/ 0 Connecting Demographics To Search Queries http://mg-mk.com/en/connecting-demographics-to-search-queries/ http://mg-mk.com/en/connecting-demographics-to-search-queries/#comments Fri, 26 Feb 2016 14:55:42 +0000 admin http://mg-mk.com/en/connecting-demographics-to-search-queries/ Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level

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Connecting Demographics To Search Queries

]]> http://mg-mk.com/en/connecting-demographics-to-search-queries/feed/ 0 Are You Digging Deeply Enough Into Geographic Optimizations? http://mg-mk.com/en/are-you-digging-deeply-enough-into-geographic-optimizations/ http://mg-mk.com/en/are-you-digging-deeply-enough-into-geographic-optimizations/#comments Fri, 05 Feb 2016 15:04:32 +0000 admin http://mg-mk.com/en/are-you-digging-deeply-enough-into-geographic-optimizations/ Are you doing your due diligence when it comes to geographic optimizations?

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Are You Digging Deeply Enough Into Geographic Optimizations?

]]> http://mg-mk.com/en/are-you-digging-deeply-enough-into-geographic-optimizations/feed/ 0 Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life http://mg-mk.com/en/bring-your-work-home-how-to-use-google-adwords-to-improve-your-love-life/ http://mg-mk.com/en/bring-your-work-home-how-to-use-google-adwords-to-improve-your-love-life/#comments Thu, 04 Feb 2016 15:09:51 +0000 admin http://mg-mk.com/en/bring-your-work-home-how-to-use-google-adwords-to-improve-your-love-life/ Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive. The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life

]]> http://mg-mk.com/en/bring-your-work-home-how-to-use-google-adwords-to-improve-your-love-life/feed/ 0 Google Search Partner Network: Friend Or Foe? http://mg-mk.com/en/google-search-partner-network-friend-or-foe/ http://mg-mk.com/en/google-search-partner-network-friend-or-foe/#comments Thu, 04 Feb 2016 14:36:24 +0000 admin http://mg-mk.com/en/google-search-partner-network-friend-or-foe/ To include search partners or not to include search partners?

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Google Search Partner Network: Friend Or Foe?

]]> http://mg-mk.com/en/google-search-partner-network-friend-or-foe/feed/ 0 How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? http://mg-mk.com/en/how-much-did-countdown-ads-play-into-advertisers%e2%80%99-strategies-this-holiday-season/ http://mg-mk.com/en/how-much-did-countdown-ads-play-into-advertisers%e2%80%99-strategies-this-holiday-season/#comments Mon, 11 Jan 2016 15:33:09 +0000 admin http://mg-mk.com/en/how-much-did-countdown-ads-play-into-advertisers%e2%80%99-strategies-this-holiday-season/ Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out

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How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?

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