MG Marketing » search & display http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 19:53:13 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How Search Retargeting Kick Started The Programmatic Marketing Revolution http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/ http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/#comments Wed, 19 Jun 2013 13:58:14 +0000 admin http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/ Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.

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How Search Retargeting Kick Started The Programmatic Marketing Revolution

]]> http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/feed/ 0 Unstructured Data In Display: Cut Through The Fog To Provide Insight http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/ http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/#comments Thu, 13 Jun 2013 13:11:18 +0000 admin http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/ In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the..

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Unstructured Data In Display: Cut Through The Fog To Provide Insight

]]> http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/feed/ 0 Data: The Digital Common Denominator http://mg-mk.com/en/data-the-digital-common-denominator/ http://mg-mk.com/en/data-the-digital-common-denominator/#comments Wed, 01 May 2013 13:00:34 +0000 admin http://mg-mk.com/en/data-the-digital-common-denominator/ In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how..

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Data: The Digital Common Denominator

]]> http://mg-mk.com/en/data-the-digital-common-denominator/feed/ 0 Data: The Digital Common Denominator http://mg-mk.com/en/data-the-digital-common-denominator/ http://mg-mk.com/en/data-the-digital-common-denominator/#comments Wed, 01 May 2013 13:00:34 +0000 admin http://mg-mk.com/en/data-the-digital-common-denominator/ In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how..

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Data: The Digital Common Denominator

]]> http://mg-mk.com/en/data-the-digital-common-denominator/feed/ 0 Unstructured Data: Turning Chaos Into Performance http://mg-mk.com/en/unstructured-data-turning-chaos-into-performance/ http://mg-mk.com/en/unstructured-data-turning-chaos-into-performance/#comments Wed, 10 Apr 2013 15:40:44 +0000 admin http://mg-mk.com/en/unstructured-data-turning-chaos-into-performance/ As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise  to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic…

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Unstructured Data: Turning Chaos Into Performance

]]> http://mg-mk.com/en/unstructured-data-turning-chaos-into-performance/feed/ 0 How Search Retargeting Is Bridging The Gap Between Search & Display http://mg-mk.com/en/how-search-retargeting-is-bridging-the-gap-between-search-display/ http://mg-mk.com/en/how-search-retargeting-is-bridging-the-gap-between-search-display/#comments Wed, 03 Apr 2013 15:37:48 +0000 admin http://mg-mk.com/en/how-search-retargeting-is-bridging-the-gap-between-search-display/ Recently, Harvard Business School published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

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How Search Retargeting Is Bridging The Gap Between Search & Display

]]> http://mg-mk.com/en/how-search-retargeting-is-bridging-the-gap-between-search-display/feed/ 0 Keys To Making The Most Out Of Search Data http://mg-mk.com/en/keys-to-making-the-most-out-of-search-data/ http://mg-mk.com/en/keys-to-making-the-most-out-of-search-data/#comments Wed, 06 Mar 2013 14:06:04 +0000 admin http://mg-mk.com/en/keys-to-making-the-most-out-of-search-data/ Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact, if search data can be used to forecast flu outbreaks, then I think we should consider the use cases beyond just an SEM campaign. There are various search..

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Keys To Making The Most Out Of Search Data

]]> http://mg-mk.com/en/keys-to-making-the-most-out-of-search-data/feed/ 0 Why Do Big Data & Programmatic Marketing Actually Matter? http://mg-mk.com/en/why-do-big-data-programmatic-marketing-actually-matter/ http://mg-mk.com/en/why-do-big-data-programmatic-marketing-actually-matter/#comments Wed, 20 Feb 2013 15:10:55 +0000 admin http://mg-mk.com/en/why-do-big-data-programmatic-marketing-actually-matter/ Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you? Every day, we send 145bn emails, 340m tweets and 2 million searches queries to Google.

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Why Do Big Data & Programmatic Marketing Actually Matter?

]]> http://mg-mk.com/en/why-do-big-data-programmatic-marketing-actually-matter/feed/ 0 The Rise Of Programmatic Branding In RTB http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/ http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/#comments Wed, 13 Feb 2013 16:01:57 +0000 admin http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/ Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers.

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The Rise Of Programmatic Branding In RTB

]]> http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/feed/ 0 What Is The Facebook Exchange Opportunity? http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/ http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/#comments Wed, 23 Jan 2013 18:59:00 +0000 admin http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/ Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can…

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What Is The Facebook Exchange Opportunity?

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