MG Marketing » search engine strategies http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The Key to SEO & Content Marketing Success: Understanding Search Intent http://mg-mk.com/en/the-key-to-seo-content-marketing-success-understanding-search-intent/ http://mg-mk.com/en/the-key-to-seo-content-marketing-success-understanding-search-intent/#comments Mon, 17 Dec 2018 11:30:55 +0000 admin http://mg-mk.com/en/the-key-to-seo-content-marketing-success-understanding-search-intent/ From changes in how people search thanks to technological innovations such as voice assistants, to changes in how search engine algorithms identify searcher needs, smart SEO is now rooted in understanding and matching the intent behind search queries. When we marketers understand search intent, we can create new content and/or optimize existing content to be more tailored to their audience’s specific needs, problems, and questions—helping gain SERP visibility in the increasingly crowded content landscape, and attract more qualified traffic and build trust with those visitors (who will hopefully feel like you “get” them and their needs). At TopRank Marketing, we call this SEO and content strategy striving to be the best answer for your audiences —wherever and whenever they’re searching.

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The Key to SEO & Content Marketing Success: Understanding Search Intent

]]> http://mg-mk.com/en/the-key-to-seo-content-marketing-success-understanding-search-intent/feed/ 0 TopRank Marketing’s Top 6 SEO Predictions & Trends for 2019 http://mg-mk.com/en/toprank-marketing%e2%80%99s-top-6-seo-predictions-trends-for-2019/ http://mg-mk.com/en/toprank-marketing%e2%80%99s-top-6-seo-predictions-trends-for-2019/#comments Wed, 12 Dec 2018 11:13:08 +0000 admin http://mg-mk.com/en/toprank-marketing%e2%80%99s-top-6-seo-predictions-trends-for-2019/ The year-end hustle and bustle is on, marketers. We’re all finalizing next year’s tactical mix and strategy, refining targets, and setting goals—all with the intention of driving bigger, badder, and better results in the new year. When it comes to setting your SEO strategy for 2019, here’s an important stat to keep in mind: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

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TopRank Marketing’s Top 6 SEO Predictions & Trends for 2019

]]> http://mg-mk.com/en/toprank-marketing%e2%80%99s-top-6-seo-predictions-trends-for-2019/feed/ 0 Overview of Today’s Digital Marketing Landscape – Lauren Vaccarello #czlny http://mg-mk.com/en/overview-of-today%e2%80%99s-digital-marketing-landscape-%e2%80%93-lauren-vaccarello-czlny/ http://mg-mk.com/en/overview-of-today%e2%80%99s-digital-marketing-landscape-%e2%80%93-lauren-vaccarello-czlny/#comments Tue, 01 Apr 2014 13:17:18 +0000 admin http://mg-mk.com/en/overview-of-today%e2%80%99s-digital-marketing-landscape-%e2%80%93-lauren-vaccarello-czlny/ It’s April Fools day today but there was no fooling attendees of the first ClickZ Live conference in New York who attended the pre-keynote presentation offering an overview of the current digital marketing landscape given by Lauren Vaccarello , VP of Marketing of AdRoll. A surprising number of attendees showed up at 8am for this preview of digital marketing and Lauren did a great job giving introductory information on everything from Paid Search to Email to Retargeting. If you’re not sure whether mobile makes sense or what retargeting is, read on

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Overview of Today’s Digital Marketing Landscape – Lauren Vaccarello #czlny

]]> http://mg-mk.com/en/overview-of-today%e2%80%99s-digital-marketing-landscape-%e2%80%93-lauren-vaccarello-czlny/feed/ 0 The Benefits Of Participating In Our Professional Search Community http://mg-mk.com/en/the-benefits-of-participating-in-our-professional-search-community/ http://mg-mk.com/en/the-benefits-of-participating-in-our-professional-search-community/#comments Fri, 28 Mar 2014 13:30:07 +0000 admin http://mg-mk.com/en/the-benefits-of-participating-in-our-professional-search-community/ As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I’d like to step back from this and..

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The Benefits Of Participating In Our Professional Search Community

]]> http://mg-mk.com/en/the-benefits-of-participating-in-our-professional-search-community/feed/ 0 New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably Not Winning http://mg-mk.com/en/new-rules-for-seo-mechanics-link-building-%e2%80%93-it%e2%80%99s-a-race-you%e2%80%99re-probably-not-winning/ http://mg-mk.com/en/new-rules-for-seo-mechanics-link-building-%e2%80%93-it%e2%80%99s-a-race-you%e2%80%99re-probably-not-winning/#comments Mon, 17 Feb 2014 11:01:53 +0000 admin http://mg-mk.com/en/new-rules-for-seo-mechanics-link-building-%e2%80%93-it%e2%80%99s-a-race-you%e2%80%99re-probably-not-winning/ Last week I attended and presented at the SES conference in London where online marketers from all over Europe and as far away as Australia converged to learn about integrated marketing and paid, earned, and owned media. With it’s history in search marketing, the conference complemented presentations on digital marketing with sessions on SEO. Making sure content is easy to find by the right audience in search is an important part of our consulting at TopRank Marketing, so I am acutely away of the changes in the search optimization world from Panda to Penguin to Hummingbird

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New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably Not Winning

]]> http://mg-mk.com/en/new-rules-for-seo-mechanics-link-building-%e2%80%93-it%e2%80%99s-a-race-you%e2%80%99re-probably-not-winning/feed/ 0 How Different Web Design Paradigms Affect SEO by @Kannavchaudhary http://mg-mk.com/en/how-different-web-design-paradigms-affect-seo-by-kannavchaudhary/ http://mg-mk.com/en/how-different-web-design-paradigms-affect-seo-by-kannavchaudhary/#comments Tue, 28 Jan 2014 13:30:24 +0000 admin http://mg-mk.com/en/how-different-web-design-paradigms-affect-seo-by-kannavchaudhary/ When deciding on the design for your website, there are a number of different aspects you need to consider beyond pure aesthetics. You also need to consider whether that pretty site is going to be intuitive to navigate, and then you need to ensure it’s going to work across a number of devices and not […] Author information Kannav Chaudhary SEO Project Manager at GetLinksPro Kannav Chaudhary is an SEO manager with GetLinksPro. He is an engineering graduate and brings an analytical approach to SEO and content marketing.

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How Different Web Design Paradigms Affect SEO by @Kannavchaudhary

]]> http://mg-mk.com/en/how-different-web-design-paradigms-affect-seo-by-kannavchaudhary/feed/ 0 Where Can UK Marketers Learn Paid, Earned, Owned & Integrated Marketing? SES London http://mg-mk.com/en/where-can-uk-marketers-learn-paid-earned-owned-integrated-marketing-ses-london/ http://mg-mk.com/en/where-can-uk-marketers-learn-paid-earned-owned-integrated-marketing-ses-london/#comments Thu, 23 Jan 2014 08:30:37 +0000 admin http://mg-mk.com/en/where-can-uk-marketers-learn-paid-earned-owned-integrated-marketing-ses-london/ I’m a traveling kind of guy and in just a few weeks I’ll be traveling to a meeting of the marketing minds (aka SES London ) in the very heart of Westminster. And what will these marketing minds be focused on? The future of digital marketing of course.

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Where Can UK Marketers Learn Paid, Earned, Owned & Integrated Marketing? SES London

]]> http://mg-mk.com/en/where-can-uk-marketers-learn-paid-earned-owned-integrated-marketing-ses-london/feed/ 0 Targeting Your Mobile Audience with Aggregate Data #SESCHI http://mg-mk.com/en/targeting-your-mobile-audience-with-aggregate-data-seschi/ http://mg-mk.com/en/targeting-your-mobile-audience-with-aggregate-data-seschi/#comments Thu, 07 Nov 2013 22:49:00 +0000 admin http://mg-mk.com/en/targeting-your-mobile-audience-with-aggregate-data-seschi/ Over a billion smartphones enter the market every year.

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Targeting Your Mobile Audience with Aggregate Data #SESCHI

]]> http://mg-mk.com/en/targeting-your-mobile-audience-with-aggregate-data-seschi/feed/ 0 Tips for Pictures That Generate Breakthrough Results in Social #SESCHI http://mg-mk.com/en/tips-for-pictures-that-generate-breakthrough-results-in-social-seschi/ http://mg-mk.com/en/tips-for-pictures-that-generate-breakthrough-results-in-social-seschi/#comments Thu, 07 Nov 2013 20:30:30 +0000 admin http://mg-mk.com/en/tips-for-pictures-that-generate-breakthrough-results-in-social-seschi/ What picture of your brand are you painting in social? I don’t mean metaphorically, I mean what visuals are you using to represent what you do and what your audience cares about? Study and after study indicates that visual content is far more impactful in social than its text-only counterpart, and yet a majority of brands interacting in social aren’t adjusting their content mix accordingly.

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Tips for Pictures That Generate Breakthrough Results in Social #SESCHI

]]> http://mg-mk.com/en/tips-for-pictures-that-generate-breakthrough-results-in-social-seschi/feed/ 0 How IBM Turned B2B Social into a Lead Gen Machine & How You Can Too #SESCHI http://mg-mk.com/en/how-ibm-turned-b2b-social-into-a-lead-gen-machine-how-you-can-too-seschi/ http://mg-mk.com/en/how-ibm-turned-b2b-social-into-a-lead-gen-machine-how-you-can-too-seschi/#comments Thu, 07 Nov 2013 14:38:34 +0000 admin http://mg-mk.com/en/how-ibm-turned-b2b-social-into-a-lead-gen-machine-how-you-can-too-seschi/ IBM is famous—there’s no doubt about that. They’ve been known for everything from innovative products to impressive profits.

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How IBM Turned B2B Social into a Lead Gen Machine & How You Can Too #SESCHI

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