MG Marketing » search marketing toolbox http://mg-mk.com/en Online Marketing Agency Sat, 04 Apr 2026 12:00:46 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Deep Dive Into Bing Webmaster Tools – Part 3 Wrap Up http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-%e2%80%93-part-3-wrap-up/ http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-%e2%80%93-part-3-wrap-up/#comments Fri, 15 Feb 2013 16:39:40 +0000 admin http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-%e2%80%93-part-3-wrap-up/ In the first and second posts in this series, Vincent Wehren has taken us through an insider’s guided tour of Bing Webmaster Tools (BWT). We’ve learned that BWT was originally an internal SEO toolset that progressed into a very robust external platform and continues to evolve. Users can access very..

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Deep Dive Into Bing Webmaster Tools – Part 3 Wrap Up

]]> http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-%e2%80%93-part-3-wrap-up/feed/ 0 Deep Dive Into Bing Webmaster Tools With Sr. Program Manager Vincent Wehren, Part 2 http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-with-sr-program-manager-vincent-wehren-part-2/ http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-with-sr-program-manager-vincent-wehren-part-2/#comments Fri, 04 Jan 2013 19:03:57 +0000 admin http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-with-sr-program-manager-vincent-wehren-part-2/ In the first post of this series, we briefly explored Bing Webmaster Tools (BWT) with Sr. Program Manager Vincent Wehren

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Deep Dive Into Bing Webmaster Tools With Sr. Program Manager Vincent Wehren, Part 2

]]> http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-with-sr-program-manager-vincent-wehren-part-2/feed/ 0 Deep Dive Into Bing Webmaster Tools: Part 1 http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-part-1/ http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-part-1/#comments Fri, 30 Nov 2012 14:55:35 +0000 admin http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-part-1/ Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it’s even bigger globally

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Deep Dive Into Bing Webmaster Tools: Part 1

]]> http://mg-mk.com/en/deep-dive-into-bing-webmaster-tools-part-1/feed/ 0 Rediscovering The Google AdWords Editor Keyword Opportunities Tool http://mg-mk.com/en/rediscovering-the-google-adwords-editor-keyword-opportunities-tool/ http://mg-mk.com/en/rediscovering-the-google-adwords-editor-keyword-opportunities-tool/#comments Fri, 12 Oct 2012 17:56:10 +0000 admin http://mg-mk.com/en/rediscovering-the-google-adwords-editor-keyword-opportunities-tool/ Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool and have been tearing through my clients’ accounts, adding keywords.

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Rediscovering The Google AdWords Editor Keyword Opportunities Tool

]]> http://mg-mk.com/en/rediscovering-the-google-adwords-editor-keyword-opportunities-tool/feed/ 0 Advanced Excel For PPC: How To Work With Match Types Using VBA Code http://mg-mk.com/en/advanced-excel-for-ppc-how-to-work-with-match-types-using-vba-code/ http://mg-mk.com/en/advanced-excel-for-ppc-how-to-work-with-match-types-using-vba-code/#comments Fri, 14 Sep 2012 16:23:27 +0000 admin http://mg-mk.com/en/advanced-excel-for-ppc-how-to-work-with-match-types-using-vba-code/ When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special punctuation, rather than a separate column indicating Match Type. In this post, we will use some Excel VBA code that will help us work back and forth..

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Advanced Excel For PPC: How To Work With Match Types Using VBA Code

]]> http://mg-mk.com/en/advanced-excel-for-ppc-how-to-work-with-match-types-using-vba-code/feed/ 0 Kenshoo: Filling the Gaps That Search Marketers Desperately Need http://mg-mk.com/en/kenshoo-filling-the-gaps-that-search-marketers-desperately-need/ http://mg-mk.com/en/kenshoo-filling-the-gaps-that-search-marketers-desperately-need/#comments Fri, 31 Aug 2012 16:16:27 +0000 admin http://mg-mk.com/en/kenshoo-filling-the-gaps-that-search-marketers-desperately-need/ I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing

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Kenshoo: Filling the Gaps That Search Marketers Desperately Need

]]> http://mg-mk.com/en/kenshoo-filling-the-gaps-that-search-marketers-desperately-need/feed/ 0 Crowdsourced SEM: Under The Hood With Trada http://mg-mk.com/en/crowdsourced-sem-under-the-hood-with-trada/ http://mg-mk.com/en/crowdsourced-sem-under-the-hood-with-trada/#comments Fri, 03 Aug 2012 16:59:59 +0000 admin http://mg-mk.com/en/crowdsourced-sem-under-the-hood-with-trada/ In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for… Please visit Search Engine Land for the full article.

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Crowdsourced SEM: Under The Hood With Trada

]]> http://mg-mk.com/en/crowdsourced-sem-under-the-hood-with-trada/feed/ 0 Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data http://mg-mk.com/en/advanced-excel-for-ppc-using-regular-expressions-to-add-dimensions-to-data/ http://mg-mk.com/en/advanced-excel-for-ppc-using-regular-expressions-to-add-dimensions-to-data/#comments Fri, 22 Jun 2012 20:21:03 +0000 admin http://mg-mk.com/en/advanced-excel-for-ppc-using-regular-expressions-to-add-dimensions-to-data/ Regular expressions are a powerful computing tool, with near-mythical status in some programming circles (here is one of my favorite online comic series’ take on the topic: http://xkcd.com/208/). This article demonstrates some useful ways to use regular expressions with PPC, by adding new..

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Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data

]]> http://mg-mk.com/en/advanced-excel-for-ppc-using-regular-expressions-to-add-dimensions-to-data/feed/ 0 adCenter Updates Microsoft Advertiser Intelligence With Templates & Mobile Data http://mg-mk.com/en/adcenter-updates-microsoft-advertiser-intelligence-with-templates-mobile-data/ http://mg-mk.com/en/adcenter-updates-microsoft-advertiser-intelligence-with-templates-mobile-data/#comments Fri, 18 May 2012 13:07:08 +0000 admin http://mg-mk.com/en/adcenter-updates-microsoft-advertiser-intelligence-with-templates-mobile-data/ Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in,..

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adCenter Updates Microsoft Advertiser Intelligence With Templates & Mobile Data

]]> http://mg-mk.com/en/adcenter-updates-microsoft-advertiser-intelligence-with-templates-mobile-data/feed/ 0 Zenya’s Next Gen Keyword & Categorization Platform http://mg-mk.com/en/zenya%e2%80%99s-next-gen-keyword-categorization-platform/ http://mg-mk.com/en/zenya%e2%80%99s-next-gen-keyword-categorization-platform/#comments Fri, 11 May 2012 16:13:01 +0000 admin http://mg-mk.com/en/zenya%e2%80%99s-next-gen-keyword-categorization-platform/ The case could easily be made that keyword list construction is the most vital part of the paid search marketing process. Yes, optimization is clearly a crucial component to profitable SEM, yet without the right keywords (and campaign/ad group structure), the chance for success drops dramatically…

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Zenya’s Next Gen Keyword & Categorization Platform

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