MG Marketing » search & retail http://mg-mk.com/en Online Marketing Agency Sat, 04 Apr 2026 12:00:46 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Why Local Retailers Should Be Using Open Graph Markup http://mg-mk.com/en/why-local-retailers-should-be-using-open-graph-markup/ http://mg-mk.com/en/why-local-retailers-should-be-using-open-graph-markup/#comments Thu, 14 Mar 2013 20:24:18 +0000 admin http://mg-mk.com/en/why-local-retailers-should-be-using-open-graph-markup/ Last November, Chris Sherman highlighted the findings of Forrester research in his  article, Forrester Rates The Top Large Search Marketing Agencies. As Chris noted, the Forrester report asked and answered this question: “What are the biggest search marketing challenges you expect to face in the…

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Why Local Retailers Should Be Using Open Graph Markup

]]> http://mg-mk.com/en/why-local-retailers-should-be-using-open-graph-markup/feed/ 0 How Leveraging Data Quality In Google Shopping Can Increase Product Sales http://mg-mk.com/en/how-leveraging-data-quality-in-google-shopping-can-increase-product-sales/ http://mg-mk.com/en/how-leveraging-data-quality-in-google-shopping-can-increase-product-sales/#comments Thu, 14 Feb 2013 14:16:25 +0000 admin http://mg-mk.com/en/how-leveraging-data-quality-in-google-shopping-can-increase-product-sales/ I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors.

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How Leveraging Data Quality In Google Shopping Can Increase Product Sales

]]> http://mg-mk.com/en/how-leveraging-data-quality-in-google-shopping-can-increase-product-sales/feed/ 0 Is Google Hijacking Semantic Markup/Structured Data? http://mg-mk.com/en/is-google-hijacking-semantic-markupstructured-data/ http://mg-mk.com/en/is-google-hijacking-semantic-markupstructured-data/#comments Thu, 17 Jan 2013 20:54:48 +0000 admin http://mg-mk.com/en/is-google-hijacking-semantic-markupstructured-data/ In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012.

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Is Google Hijacking Semantic Markup/Structured Data?

]]> http://mg-mk.com/en/is-google-hijacking-semantic-markupstructured-data/feed/ 0 Google’s Product Listing Ads: The Aftermath http://mg-mk.com/en/google%e2%80%99s-product-listing-ads-the-aftermath/ http://mg-mk.com/en/google%e2%80%99s-product-listing-ads-the-aftermath/#comments Thu, 20 Dec 2012 17:53:44 +0000 admin http://mg-mk.com/en/google%e2%80%99s-product-listing-ads-the-aftermath/ Back in September, I wrote about the Product Listing Ads transition from free to paid clicks in Google Shopping.

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Google’s Product Listing Ads: The Aftermath

]]> http://mg-mk.com/en/google%e2%80%99s-product-listing-ads-the-aftermath/feed/ 0 How To Take Control Over PLAs & Product Search http://mg-mk.com/en/how-to-take-control-over-plas-product-search/ http://mg-mk.com/en/how-to-take-control-over-plas-product-search/#comments Thu, 06 Dec 2012 14:35:29 +0000 admin http://mg-mk.com/en/how-to-take-control-over-plas-product-search/ While there is no shortage of literature on managing product-level keywords and product listing ads (PLAs), it seems that lots of advertisers still struggle with creating the initial structure and its subsequent maintenance over time. If you are an online retailer and your business is significantly..

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How To Take Control Over PLAs & Product Search

]]> http://mg-mk.com/en/how-to-take-control-over-plas-product-search/feed/ 0 How Web Retailers Can Profit With Semantic SEO http://mg-mk.com/en/how-web-retailers-can-profit-with-semantic-seo/ http://mg-mk.com/en/how-web-retailers-can-profit-with-semantic-seo/#comments Fri, 23 Nov 2012 16:12:52 +0000 admin http://mg-mk.com/en/how-web-retailers-can-profit-with-semantic-seo/ Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in… Please visit Search Engine Land for the full article

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How Web Retailers Can Profit With Semantic SEO

]]> http://mg-mk.com/en/how-web-retailers-can-profit-with-semantic-seo/feed/ 0 E-commerce SEO Using Schema.org Just Got A Lot More Granular http://mg-mk.com/en/e-commerce-seo-using-schema-org-just-got-a-lot-more-granular/ http://mg-mk.com/en/e-commerce-seo-using-schema-org-just-got-a-lot-more-granular/#comments Fri, 09 Nov 2012 17:25:57 +0000 admin http://mg-mk.com/en/e-commerce-seo-using-schema-org-just-got-a-lot-more-granular/ Ramanathan V. Guha of Google announced on 8 November that, effective immediately, e-commerce schemas from the GoodRelations project have been integrated into schema.org

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E-commerce SEO Using Schema.org Just Got A Lot More Granular

]]> http://mg-mk.com/en/e-commerce-seo-using-schema-org-just-got-a-lot-more-granular/feed/ 0 For Google Shopping & More, Vertical Search Works! http://mg-mk.com/en/for-google-shopping-more-vertical-search-works/ http://mg-mk.com/en/for-google-shopping-more-vertical-search-works/#comments Thu, 25 Oct 2012 17:25:14 +0000 admin http://mg-mk.com/en/for-google-shopping-more-vertical-search-works/ A Vertical Search engine, just for clarity’s sake, is defined as a search engine that focuses on a specific segment of Web content or on a specific topic. Examples would be Google Shopping and all the other items on the Google menu bar (Images, News, Recipes, Maps, YouTube, etc.). It is also clear…

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For Google Shopping & More, Vertical Search Works!

]]> http://mg-mk.com/en/for-google-shopping-more-vertical-search-works/feed/ 0 An Illustrated Guide To E-Commerce Markup Using GoodRelations http://mg-mk.com/en/an-illustrated-guide-to-e-commerce-markup-using-goodrelations/ http://mg-mk.com/en/an-illustrated-guide-to-e-commerce-markup-using-goodrelations/#comments Thu, 11 Oct 2012 19:57:11 +0000 admin http://mg-mk.com/en/an-illustrated-guide-to-e-commerce-markup-using-goodrelations/ In How Search & Social Engines Are Using Semantic Search, I started this series with an overview. This article will give you a walk through on generating local and organization markup for a store

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An Illustrated Guide To E-Commerce Markup Using GoodRelations

]]> http://mg-mk.com/en/an-illustrated-guide-to-e-commerce-markup-using-goodrelations/feed/ 0 Google: Merchant Tools, Product Data The Focus For Google Shopping In Q4 http://mg-mk.com/en/google-merchant-tools-product-data-the-focus-for-google-shopping-in-q4/ http://mg-mk.com/en/google-merchant-tools-product-data-the-focus-for-google-shopping-in-q4/#comments Wed, 03 Oct 2012 14:09:37 +0000 admin http://mg-mk.com/en/google-merchant-tools-product-data-the-focus-for-google-shopping-in-q4/ Google Shopping has had lots of bumps transitioning to a paid model but lots of changes are in store for the rest of 2012 and 2013.

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Google: Merchant Tools, Product Data The Focus For Google Shopping In Q4

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