MG Marketing » search retargeting http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 19:53:13 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How Search Retargeting Kick Started The Programmatic Marketing Revolution http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/ http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/#comments Wed, 19 Jun 2013 13:58:14 +0000 admin http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/ Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.

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How Search Retargeting Kick Started The Programmatic Marketing Revolution

]]> http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/feed/ 0 Unstructured Data In Display: Cut Through The Fog To Provide Insight http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/ http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/#comments Thu, 13 Jun 2013 13:11:18 +0000 admin http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/ In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the..

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Unstructured Data In Display: Cut Through The Fog To Provide Insight

]]> http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/feed/ 0 Data: The Digital Common Denominator http://mg-mk.com/en/data-the-digital-common-denominator/ http://mg-mk.com/en/data-the-digital-common-denominator/#comments Wed, 01 May 2013 13:00:34 +0000 admin http://mg-mk.com/en/data-the-digital-common-denominator/ In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how..

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Data: The Digital Common Denominator

]]> http://mg-mk.com/en/data-the-digital-common-denominator/feed/ 0 Data: The Digital Common Denominator http://mg-mk.com/en/data-the-digital-common-denominator/ http://mg-mk.com/en/data-the-digital-common-denominator/#comments Wed, 01 May 2013 13:00:34 +0000 admin http://mg-mk.com/en/data-the-digital-common-denominator/ In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how..

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Data: The Digital Common Denominator

]]> http://mg-mk.com/en/data-the-digital-common-denominator/feed/ 0 How Search Retargeting Is Bridging The Gap Between Search & Display http://mg-mk.com/en/how-search-retargeting-is-bridging-the-gap-between-search-display/ http://mg-mk.com/en/how-search-retargeting-is-bridging-the-gap-between-search-display/#comments Wed, 03 Apr 2013 15:37:48 +0000 admin http://mg-mk.com/en/how-search-retargeting-is-bridging-the-gap-between-search-display/ Recently, Harvard Business School published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

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How Search Retargeting Is Bridging The Gap Between Search & Display

]]> http://mg-mk.com/en/how-search-retargeting-is-bridging-the-gap-between-search-display/feed/ 0 Keys To Making The Most Out Of Search Data http://mg-mk.com/en/keys-to-making-the-most-out-of-search-data/ http://mg-mk.com/en/keys-to-making-the-most-out-of-search-data/#comments Wed, 06 Mar 2013 14:06:04 +0000 admin http://mg-mk.com/en/keys-to-making-the-most-out-of-search-data/ Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact, if search data can be used to forecast flu outbreaks, then I think we should consider the use cases beyond just an SEM campaign. There are various search..

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]]> http://mg-mk.com/en/keys-to-making-the-most-out-of-search-data/feed/ 0 How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns http://mg-mk.com/en/how-to-use-social-networks-to-create-laser-targeted-b2b-advertising-campaigns/ http://mg-mk.com/en/how-to-use-social-networks-to-create-laser-targeted-b2b-advertising-campaigns/#comments Wed, 13 Feb 2013 16:34:41 +0000 admin http://mg-mk.com/en/how-to-use-social-networks-to-create-laser-targeted-b2b-advertising-campaigns/ The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom

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How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns

]]> http://mg-mk.com/en/how-to-use-social-networks-to-create-laser-targeted-b2b-advertising-campaigns/feed/ 0 What Is The Facebook Exchange Opportunity? http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/ http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/#comments Wed, 23 Jan 2013 18:59:00 +0000 admin http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/ Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can…

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What Is The Facebook Exchange Opportunity?

]]> http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/feed/ 0 How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/ http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/#comments Wed, 16 Jan 2013 14:17:56 +0000 admin http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/ Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,…

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How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

]]> http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/feed/ 0 What Does The Re-emergence Of Display Mean For SEM? http://mg-mk.com/en/what-does-the-re-emergence-of-display-mean-for-sem/ http://mg-mk.com/en/what-does-the-re-emergence-of-display-mean-for-sem/#comments Wed, 09 Jan 2013 17:59:11 +0000 admin http://mg-mk.com/en/what-does-the-re-emergence-of-display-mean-for-sem/ The ‘90s – the good old days, when the Internet was new, IPOs were easy, and $50 CPMs were normal. Unfortunately, from the height of the ‘90s we saw display CPMs crater in the post bubble pop that followed. Many predicted the demise of the “banner” ad and consequent death of display, but…

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What Does The Re-emergence Of Display Mean For SEM?

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