MG Marketing » segmentation http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Facebook’s Lookalike Audiences for ecommerce: segment before you build http://mg-mk.com/en/facebook%e2%80%99s-lookalike-audiences-for-ecommerce-segment-before-you-build/ http://mg-mk.com/en/facebook%e2%80%99s-lookalike-audiences-for-ecommerce-segment-before-you-build/#comments Mon, 15 Aug 2016 14:11:39 +0000 admin http://mg-mk.com/en/facebook%e2%80%99s-lookalike-audiences-for-ecommerce-segment-before-you-build/ One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors, and traits.

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Facebook’s Lookalike Audiences for ecommerce: segment before you build

]]> http://mg-mk.com/en/facebook%e2%80%99s-lookalike-audiences-for-ecommerce-segment-before-you-build/feed/ 0 Segmenting Your Paid Search Program For Improved Manageability http://mg-mk.com/en/segmenting-your-paid-search-program-for-improved-manageability/ http://mg-mk.com/en/segmenting-your-paid-search-program-for-improved-manageability/#comments Fri, 06 Sep 2013 13:30:15 +0000 admin http://mg-mk.com/en/segmenting-your-paid-search-program-for-improved-manageability/ Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined. The budget and efficiency goals typically vary over time for lots of different reasons, such as seasonal trends and promotion periods, and…

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Segmenting Your Paid Search Program For Improved Manageability

]]> http://mg-mk.com/en/segmenting-your-paid-search-program-for-improved-manageability/feed/ 0 Moving from Fragmented to Segmented Online Marketing http://mg-mk.com/en/moving-from-fragmented-to-segmented-online-marketing/ http://mg-mk.com/en/moving-from-fragmented-to-segmented-online-marketing/#comments Thu, 01 Jul 2010 14:24:48 +0000 admin http://mg-mk.com/en/moving-from-fragmented-to-segmented-online-marketing/ Companies today have a virtual smörgåsbord of options when it comes to marketing their products and services online. Lack of expertise, numerous tactical options, pressure for sales in a down economy and the tendency to chase shiny objects cause many online marketing efforts to be fragmented

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Moving from Fragmented to Segmented Online Marketing

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