MG Marketing » sem industry: general http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 05:00:49 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Unit economics: The foundation of a good SEM campaign http://mg-mk.com/en/unit-economics-the-foundation-of-a-good-sem-campaign/ http://mg-mk.com/en/unit-economics-the-foundation-of-a-good-sem-campaign/#comments Wed, 28 Feb 2018 17:53:07 +0000 admin http://mg-mk.com/en/unit-economics-the-foundation-of-a-good-sem-campaign/ Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land. Please visit Search Engine Land for the full article

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Unit economics: The foundation of a good SEM campaign

]]> http://mg-mk.com/en/unit-economics-the-foundation-of-a-good-sem-campaign/feed/ 0 Rand Fishkin leaves Moz, announces a new start-up http://mg-mk.com/en/rand-fishkin-leaves-moz-announces-a-new-start-up/ http://mg-mk.com/en/rand-fishkin-leaves-moz-announces-a-new-start-up/#comments Wed, 28 Feb 2018 15:21:35 +0000 admin http://mg-mk.com/en/rand-fishkin-leaves-moz-announces-a-new-start-up/ After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence. The post Rand Fishkin leaves Moz, announces a new start-up appeared first on Search Engine Land. Please visit Search Engine Land for the full article

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Rand Fishkin leaves Moz, announces a new start-up

]]> http://mg-mk.com/en/rand-fishkin-leaves-moz-announces-a-new-start-up/feed/ 0 Optimizing for quality score is a best practice, except when it’s not. Here’s why. http://mg-mk.com/en/optimizing-for-quality-score-is-a-best-practice-except-when-it%e2%80%99s-not-here%e2%80%99s-why/ http://mg-mk.com/en/optimizing-for-quality-score-is-a-best-practice-except-when-it%e2%80%99s-not-here%e2%80%99s-why/#comments Wed, 07 Feb 2018 15:59:46 +0000 admin http://mg-mk.com/en/optimizing-for-quality-score-is-a-best-practice-except-when-it%e2%80%99s-not-here%e2%80%99s-why/ Contributor Amy Bishop explains that improving quality score shouldn’t be a goal in itself, but solely a means to achieve your business goals. How to tell when it’s worth focusing on and when it’s not

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Optimizing for quality score is a best practice, except when it’s not. Here’s why.

]]> http://mg-mk.com/en/optimizing-for-quality-score-is-a-best-practice-except-when-it%e2%80%99s-not-here%e2%80%99s-why/feed/ 0 Local search industry optimistic about 2018 — but less likely to hire http://mg-mk.com/en/local-search-industry-optimistic-about-2018-%e2%80%94-but-less-likely-to-hire/ http://mg-mk.com/en/local-search-industry-optimistic-about-2018-%e2%80%94-but-less-likely-to-hire/#comments Wed, 24 Jan 2018 14:58:04 +0000 admin http://mg-mk.com/en/local-search-industry-optimistic-about-2018-%e2%80%94-but-less-likely-to-hire/ Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. The post Local search industry optimistic about 2018 — but less likely to hire appeared first on Search Engine Land.

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Local search industry optimistic about 2018 — but less likely to hire

]]> http://mg-mk.com/en/local-search-industry-optimistic-about-2018-%e2%80%94-but-less-likely-to-hire/feed/ 0 The technology behind AI in PPC http://mg-mk.com/en/the-technology-behind-ai-in-ppc/ http://mg-mk.com/en/the-technology-behind-ai-in-ppc/#comments Wed, 17 Jan 2018 16:47:16 +0000 admin http://mg-mk.com/en/the-technology-behind-ai-in-ppc/ Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC?

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The technology behind AI in PPC

]]> http://mg-mk.com/en/the-technology-behind-ai-in-ppc/feed/ 0 From algo to aggro: How SEOs really feel about Google algorithm updates http://mg-mk.com/en/from-algo-to-aggro-how-seos-really-feel-about-google-algorithm-updates/ http://mg-mk.com/en/from-algo-to-aggro-how-seos-really-feel-about-google-algorithm-updates/#comments Wed, 27 Dec 2017 14:50:12 +0000 admin http://mg-mk.com/en/from-algo-to-aggro-how-seos-really-feel-about-google-algorithm-updates/ Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.

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From algo to aggro: How SEOs really feel about Google algorithm updates

]]> http://mg-mk.com/en/from-algo-to-aggro-how-seos-really-feel-about-google-algorithm-updates/feed/ 0 6 ways ad agencies can thrive in an AI-first world http://mg-mk.com/en/6-ways-ad-agencies-can-thrive-in-an-ai-first-world/ http://mg-mk.com/en/6-ways-ad-agencies-can-thrive-in-an-ai-first-world/#comments Fri, 22 Dec 2017 18:30:40 +0000 admin http://mg-mk.com/en/6-ways-ad-agencies-can-thrive-in-an-ai-first-world/ Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

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6 ways ad agencies can thrive in an AI-first world

]]> http://mg-mk.com/en/6-ways-ad-agencies-can-thrive-in-an-ai-first-world/feed/ 0 4 things SEO professionals should do consistently http://mg-mk.com/en/4-things-seo-professionals-should-do-consistently/ http://mg-mk.com/en/4-things-seo-professionals-should-do-consistently/#comments Thu, 21 Dec 2017 14:45:02 +0000 admin http://mg-mk.com/en/4-things-seo-professionals-should-do-consistently/ Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.

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4 things SEO professionals should do consistently

]]> http://mg-mk.com/en/4-things-seo-professionals-should-do-consistently/feed/ 0 PPC agencies will play these 4 roles when automation takes over http://mg-mk.com/en/ppc-agencies-will-play-these-4-roles-when-automation-takes-over/ http://mg-mk.com/en/ppc-agencies-will-play-these-4-roles-when-automation-takes-over/#comments Tue, 05 Dec 2017 17:39:34 +0000 admin http://mg-mk.com/en/ppc-agencies-will-play-these-4-roles-when-automation-takes-over/ Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients. The post PPC agencies will play these 4…

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PPC agencies will play these 4 roles when automation takes over

]]> http://mg-mk.com/en/ppc-agencies-will-play-these-4-roles-when-automation-takes-over/feed/ 0 Looking to get out of the SEO business? Good! http://mg-mk.com/en/looking-to-get-out-of-the-seo-business-good/ http://mg-mk.com/en/looking-to-get-out-of-the-seo-business-good/#comments Mon, 27 Nov 2017 17:08:41 +0000 admin http://mg-mk.com/en/looking-to-get-out-of-the-seo-business-good/ The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land

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Looking to get out of the SEO business? Good!

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