MG Marketing » ses new york 2013 http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Creative Content Marketing at Scale: Lee Odden at #SESNY http://mg-mk.com/en/creative-content-marketing-at-scale-lee-odden-at-sesny/ http://mg-mk.com/en/creative-content-marketing-at-scale-lee-odden-at-sesny/#comments Thu, 28 Mar 2013 21:45:33 +0000 admin http://mg-mk.com/en/creative-content-marketing-at-scale-lee-odden-at-sesny/ Content marketing is all the rage, though brands still struggle to attract the right audience, engage readers and convert them to buyers. Simply publishing content is no guarantee anyone is going to see it – or that they’d even want to, if quantity is currently trumping quality. Great content isn’t great until it’s discovered, consumed and shared, says Lee Odden, our CEO at TopRank Online Marketing and SES New York speaker

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Creative Content Marketing at Scale: Lee Odden at #SESNY

]]> http://mg-mk.com/en/creative-content-marketing-at-scale-lee-odden-at-sesny/feed/ 0 Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY http://mg-mk.com/en/real-time-marketing-tips-from-twitter%e2%80%99s-joel-lunenfeld-at-sesny/ http://mg-mk.com/en/real-time-marketing-tips-from-twitter%e2%80%99s-joel-lunenfeld-at-sesny/#comments Wed, 27 Mar 2013 18:07:59 +0000 admin http://mg-mk.com/en/real-time-marketing-tips-from-twitter%e2%80%99s-joel-lunenfeld-at-sesny/ “We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld , Twitter’s VP of Global Brand Strategy and the keynote speaker this morning at SES New York. Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights . Mobile has certainly changed the way people find, consume and engage with information.

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Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY

]]> http://mg-mk.com/en/real-time-marketing-tips-from-twitter%e2%80%99s-joel-lunenfeld-at-sesny/feed/ 0 Building the B2B Social Media Machine with Adriel Sanchez and Jasmine Sandler at #SESNY http://mg-mk.com/en/building-the-b2b-social-media-machine-with-adriel-sanchez-and-jasmine-sandler-at-sesny/ http://mg-mk.com/en/building-the-b2b-social-media-machine-with-adriel-sanchez-and-jasmine-sandler-at-sesny/#comments Tue, 26 Mar 2013 15:17:28 +0000 admin http://mg-mk.com/en/building-the-b2b-social-media-machine-with-adriel-sanchez-and-jasmine-sandler-at-sesny/ Social media marketing for B2B brands requires creativity, scalability and buy-in across the organization. Just after the Tuesday morning keynote at SES New York,  Adriel Sanchez , Senior Director of Demand Generation at SAP and  Jasmine Sandler , CEO at Agent-cy, shared with attendees a framework for building a B2B social media machine in their session led by TopRank Online Marketing CEO Lee Odden . Social media management changes constantly, Sandler reminded participants as she took the stage. The opportunity for B2B brands continues to grow; one-to-one conversations are happening across social platforms, blogs, forums, and elsewhere across the web.

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Building the B2B Social Media Machine with Adriel Sanchez and Jasmine Sandler at #SESNY

]]> http://mg-mk.com/en/building-the-b2b-social-media-machine-with-adriel-sanchez-and-jasmine-sandler-at-sesny/feed/ 0 Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI at #SESNY http://mg-mk.com/en/maximizing-twitter-and-facebook-ads-for-lead-gen-engagement-roi-at-sesny/ http://mg-mk.com/en/maximizing-twitter-and-facebook-ads-for-lead-gen-engagement-roi-at-sesny/#comments Mon, 25 Mar 2013 11:00:49 +0000 admin http://mg-mk.com/en/maximizing-twitter-and-facebook-ads-for-lead-gen-engagement-roi-at-sesny/ Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their new advertising API , allowing marketers to work with Ads API Partners to manage Promoted Products and Accounts ads; eMarketer expects Twitter ad revenue to grow to over $800 million by 2014, to account for 12.7% of all social network ad revenues

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Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI at #SESNY

]]> http://mg-mk.com/en/maximizing-twitter-and-facebook-ads-for-lead-gen-engagement-roi-at-sesny/feed/ 0 Online Marketing News: YouTube Hits 1 Billion Users, Twitter Turns Seven, Marketing Budgets Grow http://mg-mk.com/en/online-marketing-news-youtube-hits-1-billion-users-twitter-turns-seven-marketing-budgets-grow/ http://mg-mk.com/en/online-marketing-news-youtube-hits-1-billion-users-twitter-turns-seven-marketing-budgets-grow/#comments Fri, 22 Mar 2013 11:00:39 +0000 admin http://mg-mk.com/en/online-marketing-news-youtube-hits-1-billion-users-twitter-turns-seven-marketing-budgets-grow/ YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of  Generation C multiscreen behavior, Google researchers found: 47% of Gen C users interact with YouTube as a destination site by actively searching for videos

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Online Marketing News: YouTube Hits 1 Billion Users, Twitter Turns Seven, Marketing Budgets Grow

]]> http://mg-mk.com/en/online-marketing-news-youtube-hits-1-billion-users-twitter-turns-seven-marketing-budgets-grow/feed/ 0 SES New York – 3 Big Reasons to Go 360 Degrees with Your Online Marketing in 2013 http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013/ http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013/#comments Mon, 04 Mar 2013 14:56:30 +0000 admin http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013/ SES New York is coming up in just a few weeks and I really can’t wait.  New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever

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SES New York – 3 Big Reasons to Go 360 Degrees with Your Online Marketing in 2013

]]> http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013/feed/ 0 SES New York – 3 Big Reasons to Go 360 Degrees with Your Online Marketing in 2013 http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013-3/ http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013-3/#comments Mon, 04 Mar 2013 14:56:30 +0000 admin http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013-3/ SES New York is coming up in just a few weeks and I really can’t wait.  New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever

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SES New York – 3 Big Reasons to Go 360 Degrees with Your Online Marketing in 2013

]]> http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013-3/feed/ 0 SES New York – 3 Big Reasons to Go 360 Degrees with Your Online Marketing in 2013 http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013-2/ http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013-2/#comments Mon, 04 Mar 2013 14:56:30 +0000 admin http://mg-mk.com/en/ses-new-york-%e2%80%93-3-big-reasons-to-go-360-degrees-with-your-online-marketing-in-2013-2/ SES New York is coming up in just a few weeks and I really can’t wait.  New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28. Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever.

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SES New York – 3 Big Reasons to Go 360 Degrees with Your Online Marketing in 2013

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