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Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

admin — Mon, 21 Jul 2014 15:29:15 +0000

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network.

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Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

Online Marketing News: RipOff Report Expands, Paid YouTube Channels Launch & Mobile Local on the Rise

admin — Fri, 10 May 2013 11:00:00 +0000

Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Given the tools available to block ads, tactics to stop tracking, opt-in nature of communications and social participation, it’s clear that customers who do choose to interact with brands expect a more personalized experience as a result.

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Online Marketing News: RipOff Report Expands, Paid YouTube Channels Launch & Mobile Local on the Rise

Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest

admin — Fri, 03 May 2013 11:00:58 +0000

LinkedIn Adds Rich Media Capability to Profiles LinkedIn users can now add rich media content objects to their profiles , allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Danielle Restivo, Head of Global Programs, Corporate Communications at LinkedIn, reminds us that brands have had rich media access on their pages for some time.

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Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest

Convergence & Integration of Content Marketing with Social Media & SEO

admin — Mon, 09 Jan 2012 15:13:23 +0000

This post is about Congratulations, Convergence and Content. First off, congrats to Aaron Kahlow on his great news , I’m sure UBM TechWeb will be pleased with OMS, it’s an impressive event with a great following. Speaking of OMS, despite the wimpiest Minnesota Winter in years, February is a fine time to go somewhere warm and luckily, OMS and SES Search & Social Accelerator in San Diego are coming up fast Feb 6-9, 2012.