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	<title>MG Marketing &#187; store revenue</title>
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		<title>Paid Search Drives Store Revenue… But How Much?</title>
		<link>http://mg-mk.com/en/paid-search-drives-store-revenue%e2%80%a6-but-how-much/</link>
		<comments>http://mg-mk.com/en/paid-search-drives-store-revenue%e2%80%a6-but-how-much/#comments</comments>
		<pubDate>Thu, 19 Sep 2013 13:35:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[attribution]]></category>
		<category><![CDATA[channel: retail]]></category>
		<category><![CDATA[channel: sem]]></category>
		<category><![CDATA[offline attribution]]></category>
		<category><![CDATA[offline conversions]]></category>
		<category><![CDATA[paid search column]]></category>
		<category><![CDATA[retail sales]]></category>
		<category><![CDATA[search ads: general]]></category>
		<category><![CDATA[store revenue]]></category>

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		<description><![CDATA[RKG has long been interested in the question of online to offline spillover. We&#8217;ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We&#8217;ve recently participated with a few of our retail-chain clients on more..]]></description>
			<content:encoded><![CDATA[<p>RKG has long been interested in the question of online to offline spillover. We&#8217;ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We&#8217;ve recently participated with a few of our retail-chain clients on more..</p>
<p>Read the original here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/a2LKqT4sf9s/paid-search-drives-store-revenue-but-how-much-171448" title="Paid Search Drives Store Revenue… But How Much?">Paid Search Drives Store Revenue… But How Much?</a></p>
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