MG Marketing » strategic seo http://mg-mk.com/en Online Marketing Agency Tue, 07 Apr 2026 15:28:08 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How to Measure Changing Marketing Goals During a Crisis http://mg-mk.com/en/how-to-measure-changing-marketing-goals-during-a-crisis/ http://mg-mk.com/en/how-to-measure-changing-marketing-goals-during-a-crisis/#comments Thu, 21 May 2020 10:30:53 +0000 admin http://mg-mk.com/en/how-to-measure-changing-marketing-goals-during-a-crisis/ In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new wave pop.

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How to Measure Changing Marketing Goals During a Crisis

]]> http://mg-mk.com/en/how-to-measure-changing-marketing-goals-during-a-crisis/feed/ 0 A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy? http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/ http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/#comments Mon, 19 Nov 2012 14:57:15 +0000 admin http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/ Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content.  While most Search Engine Optimization efforts are rightly focused on marketing goals like acquiring more customers and increasing revenue, making purchases is not the only reason consumers use search or ask for referrals through social networks. There’s a lot of tactical advice online about search, social media and content marketing for companies that want to better connect with customers but that advice doesn’t always consider the differences between types of companies or even content within companies. For the best return on marketing investment, it’s important to understand that there are notable differences in tactics for effective optimization depending on who the audience is, how they prefer to discover, consume and act on information.  The very nature of B2C vs

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A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy?

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