MG Marketing » strategy

New research reveals enterprise content marketing trends in 2016

admin — Thu, 21 Apr 2016 09:16:37 +0000

Joe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases). The study reveals that the vast majority of marketers have a long way to go before they become truly effective, with less than one in 20 reaching a level of maturity that pretty much guarantees success.

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New research reveals enterprise content marketing trends in 2016

14 most important SEO tasks in order of priority

admin — Wed, 27 Jan 2016 11:10:18 +0000

SEO can be overwhelming for any number of reasons. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials . What makes things even more difficult is that you can’t just start anywhere and chip away at your work.

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14 most important SEO tasks in order of priority

What Local Business Leaders Must Know About Search Engines And SEO

admin — Thu, 03 Jul 2014 13:30:31 +0000

When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses…

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What Local Business Leaders Must Know About Search Engines And SEO

7 SEO Truths Every Business Leader Must Understand

admin — Thu, 08 May 2014 13:30:20 +0000

If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed…. Please visit Search Engine Land for the full article.

Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns

admin — Thu, 13 Mar 2014 13:00:08 +0000

You’re at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope — or the strongest?

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Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns

A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy?

admin — Mon, 19 Nov 2012 14:57:15 +0000

Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content. While most Search Engine Optimization efforts are rightly focused on marketing goals like acquiring more customers and increasing revenue, making purchases is not the only reason consumers use search or ask for referrals through social networks. There’s a lot of tactical advice online about search, social media and content marketing for companies that want to better connect with customers but that advice doesn’t always consider the differences between types of companies or even content within companies. For the best return on marketing investment, it’s important to understand that there are notable differences in tactics for effective optimization depending on who the audience is, how they prefer to discover, consume and act on information. The very nature of B2C vs

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A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy?

How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle

admin — Wed, 01 Aug 2012 14:17:25 +0000

Most forms of online B2B marketing and advertising focus on attracting and engaging business customers through a sales cycle to create awareness and interest, through consideration and ultimately to purchase. That’s reasonable since there’s a clear investment and return.

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How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle

The Hidden Lever In Paid Search Optimization

admin — Wed, 21 Mar 2012 13:19:48 +0000

There have been many articles written about paid search optimization, but there is one piece of the optimization puzzle that continually gets left out. The hidden lever in paid search optimization is prioritization. Prioritizing optimization opportunities is equally as important as doing the..

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The Hidden Lever In Paid Search Optimization

Content Marketer’s Guide to Social Media & Search Strategy

admin — Tue, 06 Sep 2011 16:12:00 +0000

What happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common

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Content Marketer’s Guide to Social Media & Search Strategy

Adapting SEO for Personalized Search

admin — Thu, 24 Jun 2010 13:15:55 +0000

If there’s one thing that’s made me borderline OCD (happy now Michael ?) would be the world of personalized search. Probably more so, behavioural data, is an area (both explicit and implicit) that seems to be part of any likely evolution of search engines (and by extension SEO). Now, I am not alone in this.

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Adapting SEO for Personalized Search