MG Marketing » targeting http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Facebook’s Lookalike Audiences for ecommerce: segment before you build http://mg-mk.com/en/facebook%e2%80%99s-lookalike-audiences-for-ecommerce-segment-before-you-build/ http://mg-mk.com/en/facebook%e2%80%99s-lookalike-audiences-for-ecommerce-segment-before-you-build/#comments Mon, 15 Aug 2016 14:11:39 +0000 admin http://mg-mk.com/en/facebook%e2%80%99s-lookalike-audiences-for-ecommerce-segment-before-you-build/ One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors, and traits.

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Facebook’s Lookalike Audiences for ecommerce: segment before you build

]]> http://mg-mk.com/en/facebook%e2%80%99s-lookalike-audiences-for-ecommerce-segment-before-you-build/feed/ 0 How To Promote An E-Book Launch With A Be Everywhere Day http://mg-mk.com/en/how-to-promote-an-e-book-launch-with-a-be-everywhere-day/ http://mg-mk.com/en/how-to-promote-an-e-book-launch-with-a-be-everywhere-day/#comments Fri, 20 Jun 2014 14:30:51 +0000 admin http://mg-mk.com/en/how-to-promote-an-e-book-launch-with-a-be-everywhere-day/ It’s no secret e-book launches are usually boring, and oftentimes dreadfully so. This is because, well, it’s hard to be creative with yet another PDF launch — especially if you’re in a saturated market

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How To Promote An E-Book Launch With A Be Everywhere Day

]]> http://mg-mk.com/en/how-to-promote-an-e-book-launch-with-a-be-everywhere-day/feed/ 0 If Online Ad Targeting Works, Does More Targeting Work Better? http://mg-mk.com/en/if-online-ad-targeting-works-does-more-targeting-work-better/ http://mg-mk.com/en/if-online-ad-targeting-works-does-more-targeting-work-better/#comments Thu, 06 Mar 2014 14:20:34 +0000 admin http://mg-mk.com/en/if-online-ad-targeting-works-does-more-targeting-work-better/ A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database… Please visit Search Engine Land for the full article

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If Online Ad Targeting Works, Does More Targeting Work Better?

]]> http://mg-mk.com/en/if-online-ad-targeting-works-does-more-targeting-work-better/feed/ 0 SEJ at SES San Francisco: Beyond the Like: Social Media Tracking, Testing & Targeting Session Recap #SESSF by @wonderwall7 http://mg-mk.com/en/sej-at-ses-san-francisco-beyond-the-like-social-media-tracking-testing-targeting-session-recap-sessf-by-wonderwall7/ http://mg-mk.com/en/sej-at-ses-san-francisco-beyond-the-like-social-media-tracking-testing-targeting-session-recap-sessf-by-wonderwall7/#comments Thu, 12 Sep 2013 23:52:25 +0000 admin http://mg-mk.com/en/sej-at-ses-san-francisco-beyond-the-like-social-media-tracking-testing-targeting-session-recap-sessf-by-wonderwall7/ In the last Business Intelligence track session of the day, Keith Messick, VP of Marketing at Topsy, and Jon Morris, Founder and CEO of Rise Interactive, spoke about moving beyond the simple desire for “likes” to focus more on how tracking, testing, and targeting can help you create more influential social media campaigns.

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SEJ at SES San Francisco: Beyond the Like: Social Media Tracking, Testing & Targeting Session Recap #SESSF by @wonderwall7

]]> http://mg-mk.com/en/sej-at-ses-san-francisco-beyond-the-like-social-media-tracking-testing-targeting-session-recap-sessf-by-wonderwall7/feed/ 0 Top Trends for 2013: Marketing Moves On http://mg-mk.com/en/top-trends-for-2013-marketing-moves-on/ http://mg-mk.com/en/top-trends-for-2013-marketing-moves-on/#comments Wed, 05 Dec 2012 17:25:00 +0000 admin http://mg-mk.com/en/top-trends-for-2013-marketing-moves-on/ If you asked a major brand ten years ago if consumers would share their life’s details, regardless of how mundane, online and, as a result, become the biggest producers of online content and wielders of influence, you would have gotten a firm “no” and likely a confused stare. In the past, major news and entertainment The post Top Trends for 2013: Marketing Moves On appeared first on Search Engine Journal .

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Top Trends for 2013: Marketing Moves On

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