MG Marketing » technical optimization http://mg-mk.com/en Online Marketing Agency Tue, 07 Apr 2026 20:47:28 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Measuring and optimizing for Google Core Web Vitals: A technical SEO guide http://mg-mk.com/en/measuring-and-optimizing-for-google-core-web-vitals-a-technical-seo-guide/ http://mg-mk.com/en/measuring-and-optimizing-for-google-core-web-vitals-a-technical-seo-guide/#comments Mon, 25 Sep 2023 14:00:00 +0000 admin http://mg-mk.com/en/measuring-and-optimizing-for-google-core-web-vitals-a-technical-seo-guide/ Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to assess and report on web performance.

]]> http://mg-mk.com/en/measuring-and-optimizing-for-google-core-web-vitals-a-technical-seo-guide/feed/ 0 SEO topic clusters: How to create, measure and analyze http://mg-mk.com/en/seo-topic-clusters-how-to-create-measure-and-analyze/ http://mg-mk.com/en/seo-topic-clusters-how-to-create-measure-and-analyze/#comments Wed, 06 Sep 2023 15:00:00 +0000 admin http://mg-mk.com/en/seo-topic-clusters-how-to-create-measure-and-analyze/ As a website’s content grows, its organization and structure often suffer.

]]> http://mg-mk.com/en/seo-topic-clusters-how-to-create-measure-and-analyze/feed/ 0 Increasing SERP visibility with structured data and schema testing http://mg-mk.com/en/increasing-serp-visibility-with-structured-data-and-schema-testing/ http://mg-mk.com/en/increasing-serp-visibility-with-structured-data-and-schema-testing/#comments Fri, 01 Sep 2023 18:08:44 +0000 admin http://mg-mk.com/en/increasing-serp-visibility-with-structured-data-and-schema-testing/ A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. Technical SEO is an effective way to increase this type of visibility, using structured data and schema markup

See original here:
Increasing SERP visibility with structured data and schema testing

]]> http://mg-mk.com/en/increasing-serp-visibility-with-structured-data-and-schema-testing/feed/ 0 Using ChatGPT to drive technical SEO http://mg-mk.com/en/using-chatgpt-to-drive-technical-seo/ http://mg-mk.com/en/using-chatgpt-to-drive-technical-seo/#comments Mon, 28 Aug 2023 18:33:26 +0000 admin http://mg-mk.com/en/using-chatgpt-to-drive-technical-seo/ Integrating generative AI into search presents a compelling value proposition.

Read more:
Using ChatGPT to drive technical SEO

]]> http://mg-mk.com/en/using-chatgpt-to-drive-technical-seo/feed/ 0 Mitigating technical SEO issues by empowering engineers http://mg-mk.com/en/mitigating-technical-seo-issues-by-empowering-engineers/ http://mg-mk.com/en/mitigating-technical-seo-issues-by-empowering-engineers/#comments Mon, 28 Aug 2023 13:00:00 +0000 admin http://mg-mk.com/en/mitigating-technical-seo-issues-by-empowering-engineers/ SEO is not just about keywords and content. It ensures search engines can effectively access, crawl, and interpret a website. This is where technical SEO comes into play.

]]> http://mg-mk.com/en/mitigating-technical-seo-issues-by-empowering-engineers/feed/ 0 Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler http://mg-mk.com/en/dozens-of-big-brands-have-blocked-gptbot-openai%e2%80%99s-new-web-crawler/ http://mg-mk.com/en/dozens-of-big-brands-have-blocked-gptbot-openai%e2%80%99s-new-web-crawler/#comments Fri, 25 Aug 2023 12:43:16 +0000 admin http://mg-mk.com/en/dozens-of-big-brands-have-blocked-gptbot-openai%e2%80%99s-new-web-crawler/ At least 69 of the 1,000 most popular websites in the world have blocked GPTBot , the new web crawler OpenAI introduced Aug. 7, according to a new analysis. And the percentage of sites is increasing by about 5% per week, according to AI content and plagiarism service Originality.ai

Read more here:
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler

]]> http://mg-mk.com/en/dozens-of-big-brands-have-blocked-gptbot-openai%e2%80%99s-new-web-crawler/feed/ 0 XML sitemaps and SEO: What you need to know http://mg-mk.com/en/xml-sitemaps-and-seo-what-you-need-to-know/ http://mg-mk.com/en/xml-sitemaps-and-seo-what-you-need-to-know/#comments Wed, 16 Aug 2023 13:00:00 +0000 admin http://mg-mk.com/en/xml-sitemaps-and-seo-what-you-need-to-know/ XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits.

]]> http://mg-mk.com/en/xml-sitemaps-and-seo-what-you-need-to-know/feed/ 0 Washington Post shares SEO and web performance guidelines http://mg-mk.com/en/washington-post-shares-seo-and-web-performance-guidelines/ http://mg-mk.com/en/washington-post-shares-seo-and-web-performance-guidelines/#comments Thu, 20 Jul 2023 18:22:27 +0000 admin http://mg-mk.com/en/washington-post-shares-seo-and-web-performance-guidelines/ The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want to read. The document, Web Performance and SEO Best Practices and Guidelines, outlines what it calls “proven strategies and guidelines for optimizing web performance and search engine optimization (SEO).” SEO and web performance best practices. The Post’s document breaks down all of its guidelines into what is essentially a checklist, broken into four buckets: on-page SEO, content optimization, technical SEO and off-page SEO.

Read more:
Washington Post shares SEO and web performance guidelines

]]> http://mg-mk.com/en/washington-post-shares-seo-and-web-performance-guidelines/feed/ 0 A guide to diagnosing common JavaScript SEO issues http://mg-mk.com/en/a-guide-to-diagnosing-common-javascript-seo-issues/ http://mg-mk.com/en/a-guide-to-diagnosing-common-javascript-seo-issues/#comments Mon, 10 Jul 2023 13:00:00 +0000 admin http://mg-mk.com/en/a-guide-to-diagnosing-common-javascript-seo-issues/ Let’s be honest, JavaScript and SEO don’t always play nice together. For some SEOs, the topic can feel like it’s shrouded in a veil of complexity. Well, good news: when you peel back the layers, many JavaScript-based SEO issues come back to the fundamentals of how search engine crawlers interact with JavaScript in the first place.

]]> http://mg-mk.com/en/a-guide-to-diagnosing-common-javascript-seo-issues/feed/ 0 How to use entities in schema to improve Google’s understanding of your content http://mg-mk.com/en/how-to-use-entities-in-schema-to-improve-google%e2%80%99s-understanding-of-your-content/ http://mg-mk.com/en/how-to-use-entities-in-schema-to-improve-google%e2%80%99s-understanding-of-your-content/#comments Mon, 26 Jun 2023 13:00:00 +0000 admin http://mg-mk.com/en/how-to-use-entities-in-schema-to-improve-google%e2%80%99s-understanding-of-your-content/ Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately. One of the lesser-known ways of utilizing schema markup is by including “ entities ” within it.

Excerpt from:
How to use entities in schema to improve Google’s understanding of your content

]]> http://mg-mk.com/en/how-to-use-entities-in-schema-to-improve-google%e2%80%99s-understanding-of-your-content/feed/ 0