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	<title>MG Marketing &#187; unstructured data</title>
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		<title>Unstructured Data In Display: Cut Through The Fog To Provide Insight</title>
		<link>http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/</link>
		<comments>http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 13:11:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertising insights]]></category>
		<category><![CDATA[channel: display]]></category>
		<category><![CDATA[contextual targeting]]></category>
		<category><![CDATA[crm retargeting]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search ads]]></category>
		<category><![CDATA[search ads: contextual]]></category>
		<category><![CDATA[search ads: general]]></category>
		<category><![CDATA[search retargeting]]></category>
		<category><![CDATA[unstructured data]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/unstructured-data-in-display-cut-through-the-fog-to-provide-insight/</guid>
		<description><![CDATA[In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the..]]></description>
			<content:encoded><![CDATA[<p>In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the..</p>
<p>Excerpt from:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/vzi3Ut5Mhkk/unstructured-data-in-display-cut-through-the-fog-to-provide-insight-161320" title="Unstructured Data In Display: Cut Through The Fog To Provide Insight">Unstructured Data In Display: Cut Through The Fog To Provide Insight</a></p>
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		<title>Unstructured Data: Turning Chaos Into Performance</title>
		<link>http://mg-mk.com/en/unstructured-data-turning-chaos-into-performance/</link>
		<comments>http://mg-mk.com/en/unstructured-data-turning-chaos-into-performance/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 15:40:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad targeting platforms]]></category>
		<category><![CDATA[demand side platform]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[retargeting]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[unstructured data]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/unstructured-data-turning-chaos-into-performance/</guid>
		<description><![CDATA[As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise  to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic... ]]></description>
			<content:encoded><![CDATA[<p>As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise  to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic&#8230; </p>
<p>Go here to read the rest:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/LBcKHjq_PdA/unstructured-data-turning-chaos-into-performance-154695" title="Unstructured Data: Turning Chaos Into Performance">Unstructured Data: Turning Chaos Into Performance</a></p>
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		<title>How To Make Unstructured Data Actionable In Display</title>
		<link>http://mg-mk.com/en/how-to-make-unstructured-data-actionable-in-display/</link>
		<comments>http://mg-mk.com/en/how-to-make-unstructured-data-actionable-in-display/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 19:05:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[remarketing]]></category>
		<category><![CDATA[retargeting]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search retargeting]]></category>
		<category><![CDATA[unstructured data]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-to-make-unstructured-data-actionable-in-display/</guid>
		<description><![CDATA[I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the..]]></description>
			<content:encoded><![CDATA[<p>I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the..</p>
<p>Follow this link:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/6Dr0sD03dWc/how-to-make-unstructured-data-actionable-in-display-110765" title="How To Make Unstructured Data Actionable In Display">How To Make Unstructured Data Actionable In Display</a></p>
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