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	<title>MG Marketing &#187; viewthrough</title>
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		<title>View-Through Attribution For The Search Marketer</title>
		<link>http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/</link>
		<comments>http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/#comments</comments>
		<pubDate>Wed, 08 Aug 2012 19:10:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[attribution]]></category>
		<category><![CDATA[chango]]></category>
		<category><![CDATA[dax hamman]]></category>
		<category><![CDATA[post-impression]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search retargeting]]></category>
		<category><![CDATA[viewthrough]]></category>

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		<description><![CDATA[Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain]]></description>
			<content:encoded><![CDATA[<p>Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain</p>
<p>Read more from the original source:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/3ucMWSvwEgE/view-through-attribution-for-the-search-marketer-129133" title="View-Through Attribution For The Search Marketer">View-Through Attribution For The Search Marketer</a></p>
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