MG Marketing » white paper http://mg-mk.com/en Online Marketing Agency Fri, 10 Apr 2026 05:15:41 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 White Papers: Pros, Cons, Examples and Best Practices http://mg-mk.com/en/white-papers-pros-cons-examples-and-best-practices/ http://mg-mk.com/en/white-papers-pros-cons-examples-and-best-practices/#comments Tue, 13 Jan 2015 10:55:31 +0000 admin http://mg-mk.com/en/white-papers-pros-cons-examples-and-best-practices/ Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address.

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White Papers: Pros, Cons, Examples and Best Practices

]]> http://mg-mk.com/en/white-papers-pros-cons-examples-and-best-practices/feed/ 0 Content Marketing Strategies for Brands—An Interview with Marc Purtell by @murraynewlands http://mg-mk.com/en/content-marketing-strategies-for-brands%e2%80%94an-interview-with-marc-purtell-by-murraynewlands/ http://mg-mk.com/en/content-marketing-strategies-for-brands%e2%80%94an-interview-with-marc-purtell-by-murraynewlands/#comments Tue, 17 Sep 2013 20:30:45 +0000 admin http://mg-mk.com/en/content-marketing-strategies-for-brands%e2%80%94an-interview-with-marc-purtell-by-murraynewlands/ “Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued to place ever-increasing emphasis on their content marketing strategies. From blog posts to viral videos, there are a number of different practices that advertisers can use to strengthen their brand […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing.

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Content Marketing Strategies for Brands—An Interview with Marc Purtell by @murraynewlands

]]> http://mg-mk.com/en/content-marketing-strategies-for-brands%e2%80%94an-interview-with-marc-purtell-by-murraynewlands/feed/ 0 Should You Write a White Paper for Content Marketing? http://mg-mk.com/en/should-you-write-a-white-paper-for-content-marketing/ http://mg-mk.com/en/should-you-write-a-white-paper-for-content-marketing/#comments Fri, 20 Jul 2012 13:00:33 +0000 admin http://mg-mk.com/en/should-you-write-a-white-paper-for-content-marketing/ One method of content marketing that everyone might not think of initially is creating a white paper. Publishing a white paper can have huge benefits for a business. The main benefit is that you can use it to capture contact information by asking would-be readers to sign up before receiving a copy.

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Should You Write a White Paper for Content Marketing?

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