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White Papers: Pros, Cons, Examples and Best Practices

admin — Tue, 13 Jan 2015 10:55:31 +0000

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address.

Four Quick Tips to Creating Content that Isn’t a Blog Post by @highervis

admin — Wed, 02 Apr 2014 11:03:31 +0000

There is always lots of advice out there about writing and marketing your blog now that blogs have become a necessity for every small business. They’re fairly simple to put together and the turnaround for blog posts is usually pretty quick, not to mention the benefits are great

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Four Quick Tips to Creating Content that Isn’t a Blog Post by @highervis

White Papers: Key To B2B Enterprise SEO Power

admin — Wed, 25 Sep 2013 13:00:22 +0000

Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition.

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White Papers: Key To B2B Enterprise SEO Power