This has long been overdue, but Yahoo is nonetheless starting to integrate both organic and paid search listings from Microsoft for up to 25 percent of Yahoo Search traffic in the U.S. This means that these search listings is now coming from Microsoft Ad networks. Some U.S.

Posted by randfish Another great post from Jason Cohen popped onto my radar yesterday entitled ” Startup Competitive Advantages the Work .” As a passionate (OK, maybe obsessed is the right word) startup guy and someone who loves SEO, I couldn’t help but want to jump into the fray with some thoughts on how the field we’re in – domination of the organic search results – can be an unfair, competitive advantage for businesses that know how to wield it. The core of Jason’s post is below: The first step is admitting you have a problem

Moderator: Tony Adam Speakers: Jessica Bowman , Founder, SEOinhouse.com Marshall Simmonds , Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies Laura Lippay , Director of Technical Marketing, Yahoo! Media Jessica’s up first! SEO Efficiency & Accountability Set up lines of defense incorporate SEO into every day activities.  Push back when SEO isn’t included in deliverables sent to you. You need a Healthy Organization SEO crosses many disciplines.   Programming, purchasing, marketing, PR, Legal, Sales, etc… SEO needs to be part of every team  – brought into projects as though you’re part of the team.  As soon as projects get going, it’s usually the SEO person who falls out of the process first – is pushed out first. It’s like marriage – it starts with a courtship.  You do training, you’re involved in meetings – you think – this is great… Behind the scenes, programmers, others are going nuts thinking “I can’t incorporate this!” Everything is bliss in courtship, everything is great in honeymoon phase.  During this phase, leverage those feelings.  That phase is going to last 6 – 9 months or less

Moderator:  Chris Winfield Speakers: Rand Fishkin , CEO and CO-Founder, SEOmoz Dave Snyder , Partner, Search & Social Rand is up first, so here we go! Strategic Link Analysis for SEO Step 1 – Determine your goals The links match in different ways to different goals.  If you’re in marketing and you want to attract a specific person, you don’t want to do a SuperBowl ad – you want to do a niche campaign. The most common goals we see – Individual Competitive Rankings Greater Indexation Improve a Site’s Ability to Rank Pages Dominate the SERPs Match Goals to Competitive Analysis Once you know what you need to do – whether it’s a few phrases or several, the question is: What do I need to rank here

As Director Of Search Marketing for Yahoo, as well as being a very large Yahoo advertiser, Dave Roth has some unique insights into the forthcoming Yahoo/Microsoft search alliance.

Yahoo has provided an update on the current status of the transition over to Bing’s search technology. On the organic side, Yahoo began testing Bing powered results. They are currently testing Bing powered results on about 25 percent of the traffic

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

Moderator: Loren Baker Speakers: Melanie Mitchell , SVP/Search Marketing Strategy at Digitas Dave Roth , Director of Search Marketing at Yahoo David Szetela , CEO, Clix Marketing First up is David I’m not on the search side of Yahoo – I’m a search marketer like you. Search Marketing at Yahoo We do search marketing the way everyone does – there’s no better way to get new users.  We look at data on a week by week basis.  At any given time there are a lot of properties involved.  All have different business models.  Hosting, Fantasy Football, Yahoo Shopping, Toolbar, Messenger, Travel, Media… all these different businesses.  We need a common language and how to think about tradeoffs, where to spend the next dollar. We do that through valuation

Hello ladies and gentleman, geeks and phreaks alike, it’s time for another edition of ‘ 7 Days of Search and Social ‘ ? Lookin to beat the summer heat?

Yahoo said they will be testing Bing powered search results this month. Since then, I haven’t really seen anyone say they see it. How will you know if you are in a test group that is seeing the Bing powered…