Archive for February, 2023

Build a winning marketing attribution framework by Cynthia Ramsaran

2023/02/28

Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects. Register today for “Build a Winning Marketing Attribution Framework,” presented by Chanel99 and learn how to overcome the top three challenges in marketing attribution

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Daily Search Forum Recap: February 28, 2023

2023/02/28

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it might have its own way of sending traffic to publishers with its AI chat, Bard…

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TikTok Announces Sounds For Business via @sejournal, @kristileilani

2023/02/28

Learn more about Sounds for Businesses from TikTok, which allows businesses to choose commercially licensed audio for their marketing and ad content. The post TikTok Announces Sounds For Business appeared first on Search Engine Journal

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Google Ads’ Keyword Matching Process Detailed In New Guide via @sejournal, @MattGSouthern

2023/02/28

Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first on Search Engine Journal .

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Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote via @sejournal, @MattGSouthern

2023/02/28

Learn how to optimize websites for Bing’s AI-powered algorithm with insights from Fabrice Canal’s Pubcon keynote. The post Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote appeared first on Search Engine Journal .

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Google local map pack goes missing in search results (now fixed)

2023/02/28

The Google local pack, the map results, you see Google often display in the search results seems to have gone missing. I assume this was a bug, but no one was able to trigger a local pack to show up in Google Search for a 20-minute period. Examples.

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Last call for Google Ads API v11

2023/02/28

Starting from March 29, 2023, the Google Ads API v11 will no longer be available.

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Bing Webmaster Tools to gain Bing Chat and index coverage reporting

2023/02/28

Microsoft Bing will upgrade Bing Webmaster Tools to add reporting and tools around the new Bing Chat feature and a new index coverage report. This was announced by Fabrice Canel, Principal Product Manager at Microsoft Bing, this morning in a keynote given at PubCon Austin. Bing Chat in Webmaster Tools

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AI can’t write this: 10 ways to AI-proof your content for years to come

2023/02/28

Don’t get it twisted. The machines are taking over. It’s only a matter of time until we’re all serving aluminum overlords’ every beck and call

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Trust the Badge: Google’s System For Safe Online Shopping via @sejournal, @MattGSouthern

2023/02/28

Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust. The post Trust the Badge: Google’s System For Safe Online Shopping appeared first on Search Engine Journal .

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