These articles cover a wide range of topics – from how to reach the largest audience possible to how to tell your content strategy is working.

It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers

It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers

They often say that the longer the query, the higher chance of a conversion. So those who search for [widget] are less likely to convert than those searching for [big tall blue widget]. The intent is stronger and thus they are likely further along the buying cycle…

Google just announced on Google+ that their spider/crawler, GoogleBot, now supports TLS 1.2. TLS is Transport Layer Security…

Pages can be designed to adapt to a user’s specific location, showing different content to users in different parts of the world. While these types of pages are great for searchers in different countries, they presente crawling changes for Google.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google has agreed to change its privacy policy in the UK with respect to how it gathers personal data, the UK’s Information Commissioner’s Office announced today. The changes to Google’s privacy policy will reflect the requirements of UK’s Data Protection Act, a document that outlines the ways in which data must be collected in order to not compromise the privacy of users. UK’s Information Commissioner’s Office has taken issue with Google’s privacy policy since the update in 2012 that combined the privacy policies across all of Google’s services into one.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query appeared first on Search Engine Land. Please visit Search Engine Land for the full article.