Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports The post Google Adds AI Mode Traffic To Search Console Reports appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is testing AI audio overviews…

Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal

Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called “Audio Overviews.” Google will generate an audio version of an AI Overview type of response, that sounds a lot like its NotebookLM technology.

Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with collapsible menu items.

Microsoft is testing removing its own name from the Bing search results box at the top left of the page. So it just says Bing, with the Microsoft logo next to it, when it normally says Microsoft Bing with the Microsoft logo next to it.

Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab.

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the “more” section, those links contain these UTM parameters, before they did not.

OpenAI announced it has released several improvements to the ChatGPT search response quality.

Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth.