Archive for April, 2012

Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas

2012/04/30

Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today.

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Mobile App Marketers Get New Tools From AdWords

2012/04/30

Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google Play stats in AdWords, and…

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Daily Search Forum Recap: April 30, 2012

2012/04/30

Here is a recap of what happened in the search forums today…

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SearchCap: The Day In Search, April 30, 2012

2012/04/30

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Key Learnings From A Local Marketing Success Story One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary…

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Does Uncensored FCC Street View Report Show Google Lied?

2012/04/30

A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households’ Wi-Fi data, a practice the search giant has long argued happened by mistake during the design of its Street View service.

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Feeling For Those Hurt By Google’s Penguin Update

2012/04/30

With every Google update there are winners and losers but what you often don’t see is the serious impact the losers take…

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Marketers, A Pinterest Guide for Your Video Loving Clients/Readers

2012/04/30

MDG Advertising created this video called A Marketer’s Guide to Pinterest.

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Five Key Learnings From A Local Marketing Success Story

2012/04/30

One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising at Aspen Dental, a fast-growing, multi-market health care provider. Speaking to a crowd of local search leaders from around the world, Boysman described in…

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AdWords “Rotate Evenly” Setting To Stop Rotating After 30 Days

2012/04/30

The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere.  Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting,..

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Google Mobile Sitemap Won’t Show Smartphone URLs

2012/04/30

This is probably known by most of you out there but just in case, smartphone URLs will not show up as mobile URLs in a mobile Sitemap. A Google Webmaster Help thread has one webmaster asking why his mobile sitemap is not being indexed…

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