Why You Need an Influencer Strategy (and How to Build One)
“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “ How do we go about it
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How To Earn High-Authority Links That Drive Rankings
My agency, Fractl , was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research , seeking to understand the intricacies of what drove readers to share and, more so, how to pitch journalists to earn media .
6 link-building myths and truths by Internet Marketing Ninjas
Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best
Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities
Google maintains that less than one percent of sites visited from search results are spam.
More ‘shoppable ads’ coming to Google Images
Google has tested similar units in the past on YouTube and in Q4 2018. Please visit Search Engine Land for the full article.
How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage
Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage . Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager.
What customers expect in the age of AI
In the age of artificial intelligence (AI), emotion still matters.
Small business scammer shut down by Google lawsuit
Defendant firm had falsely represented that it was acting on behalf of Google. Please visit Search Engine Land for the full article.
How to avoid a site migration disaster
Undertaking a site migration can seem like a daunting task, but it can be relatively painless if you follow the right steps. Please visit Search Engine Land for the full article.
Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites.