A study on the effect of Google’s diversity update concludes smaller sites have a chance to rank for competitive keywords. The post Google’s Diversity Update Gives Smaller Sites a Chance to Rank via @MattGSouthern appeared first on Search Engine Journal .

According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year. The post Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector via @MattGSouthern appeared first on Search Engine Journal

Content marketing is on everyone’s agenda, but it’s rarely done right. Do better using these five essential tips.

AMP pages can now more closely mirror the behavior of regular HTML pages with autocomplete for search and forms. The post AMP HTML Now Supports Autocomplete for Faster Search Experiences via @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO. The post Google’s John Mueller on Retaining SEO After Migrating Web Platforms via @MattGSouthern appeared first on Search Engine Journal .

LinkedIn is rolling out new tools to help pages drive leads and measure the results. The post LinkedIn Introduces a New Way for Pages to Generate Leads via @MattGSouthern appeared first on Search Engine Journal .

Google’s Martin Splitt and Jason Miller, a Senior Web Developer Programs Engineer at Google, got together to create a video on the challenges around using web frameworks and how that may impact your SEO efforts.

Gary Illyes from Google confirmed yesterday that GoogleBot does not support HTTP pipelining. The truth is, most modern browsers don’t support it either by default. HTTP pipelining is a technique in which multiple HTTP requests are sent on a single TCP (transmission control protocol) connection without waiting for the corresponding responses.

LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests. The post LinkedIn Changes its Algorithm to Surface More Personalized Content via @MattGSouthern appeared first on Search Engine Journal