How can B2B marketers make the best use of marketing budgets in the face of economic challenges? When it comes to online marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising weigh in as two of the most important strategies in the playbook, with their combined one-two punch acting as the kind of force multiplier that B2B brands are increasingly seeking. SEO is the fundamental fine-tuning process that helps websites ensure that their relevant content is findable by search engines, and can help a brand’s information rank higher in the search engine results pages (SERPs), while PPC is the longstanding advertising method where companies pay for each click their ads receive
Learn how to capture the right people, with the right intent, at the right time.
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With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.
Don’t hold everything to the same measurement standard.
Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage
Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare.