Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches, but one is not complete without the other. Utilized correctly, SEO and SEM complement each other, allowing a marketing team to balance short-term and long-term gains to achieve their goals more effectively than they could using only one or the other. Read on to learn how both SEO and SEM work, and why they serve as complementary cornerstones in an effective digital marketing strategy.
When it comes to building content that helps you achieve your SEO objectives, ”good” isn’t good enough. Your content has to be tailor-made to achieve your goals. It has to target the right keywords for the right audiences, supply the best information to satisfy the intent behind the queries, and help guide your audience to where they need to go next
Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking !) real estate. Here’s how small the victor’s podium is: The top three organic search results receive more than 2/3rds of the clicks The top result receives more clicks than the 3rd-10th combined In searches with a featured snippet, the snippet has a 43% click through rate With such a narrow target to hit, it’s not enough to optimize your content, or even your site, without comparing it to the content you’re competing against.
To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed how medical care is administered overnight, in ways that have proven more lasting than anyone could have anticipated. As the healthcare industry continues to undergo seismic changes, healthcare marketing trends naturally follow suit. Between lingering impacts of COVID-19, the rise of AI, data challenges, controversial interpretations of HIPAA compliance laws, and aggressive mergers and acquisitions by major companies, healthcare marketing’s evolution in 2024 will continue apace.
Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents.
One of the most common arguments against investing in Search Engine Optimization is that the practice doesn’t impact the bottom line enough.
Building a data-informed search engine optimization strategy is critical for every brand. But before you can start improving your site’s SEO, you’ll have to learn how to monitor your website’s SEO rankings in the first place
What’s the second most-used search engine in the world? Nope, not Bing.
If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. This systematic review serves as a comprehensive health check for your brand’s online presence, surfacing issues that may be impeding your visibility and uncovering opportunities to make fast gains. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year . Actually, there are several reasons! What is the purpose of a content audit
If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be.