E-procurement sales top $1 trillion [B2B Marketplaces Report] B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace sales reaching $112 billion, while overall B2B e-commerce sites and apps reached $1.94 billion during 2022 — three of numerous findings of interest to B2B marketers contained in newly-published report data. Digital Commerce 360 B2B Marketers Remain Enamored with Content Marketing 62 percent of B2B marketers have highlighted content marketing as the channel with the highest return on investment (ROI) when it comes to producing leads, with 41 percent pointing to live events, 39 percent email, and 38 percent word-of-mouth, according to recently-released survey data.
As a B2B marketer, we know that Account-Based Marketing (ABM) and intent data are closely related in the sense that intent data is often used as a key input to inform and guide ABM strategies, but let’s dive in on how they work together to boost sales intelligence and drive conversion. Intent data refers to data signals that indicate a person or organization’s intent to purchase a product or service
We’ve been saying for years that B2B marketing should be emotional, exciting, entertaining and engaging — in short, creative. Great marketing not only wins those industry awards, it gets better results.
I’ll admit it: I’m one of those fall-loving, Halloween-obsessed people who just can’t wait to feel that crispness in the air and break out the spooky decorations.
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People trust ads that talk about values, not products, finds Nielsen 89 percent of consumers place word-of-mouth as the more trustworthy form of advertising, followed by brand websites at 84 percent, while humor and brand values were seen as the top drivers of advertising response rates, with value-oriented ads gaining 10 percent from 2015 rates, according to newly-released Nielsen trust survey data of interest to digital marketers.
We’re more than a year into the pandemic, and things are looking up.
B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious.
Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.” Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers are people — they want useful information, they want to be entertained, and they’re just as bored by corporate-speak-laden white papers as everyone else.
It sure is a good thing that the internet turns off at 10:00 PM every night, and doesn’t flip back on until 8:00 in the morning. And thankfully, business buyers completely tune out after they finish work, which is always at 5 o’clock sharp in this world of reliable and universally consistent routine. Marketers and brands would really have their hands full if these things weren’t true.