Bring your leads back from the dead with an engaging autoresponder. Aaron Orendorff shares four post-conversion tactics to do that

SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search marketers have heard from clients, especially since SEM is taking up a large chunk of marketing budgets

Len Marikdan of Groove clears up six email marketing myths that have been repeated so often that they’ve somehow become “facts.” The post The 6 Biggest Email Marketing Myths, Debunked by @LenMarkidan appeared first on Search Engine Journal .

Google announced that AdWords is adding three new cross-device conversion reports including devices…

Rob Birgfeld shared on Twitter a featured snippet in Google that answered the query [er wait times] for his local hospital’s emergency room…

As we reported a couple days ago, Google once again said 3xx redirects do pass full PageRank and do not dilute. But as you also know…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords reports, CTR data & Google Maps ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google’s John Mueller said that Google may very well treat pages that no longer let you buy a product, i.e. the product is no longer available, as a soft 404