Uncover the most powerful and emotionally engaging Olympics ads. Dive into the top-ranked Procter & Gamble campaigns that resonated with viewers. The post Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning) appeared first on Search Engine Journal .
Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands. The post Google Abandons Third-Party Cookie Phaseout appeared first on Search Engine Journal
Google’s new search ads blur the lines between AI search results and paid “recommendations” The post New Google Search Ads Resemble AI Assistant App appeared first on Search Engine Journal .
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video. The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal .
Find out which is more effective: human copywriting or AI-generated ad copy.
Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII. The post The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right) appeared first on Search Engine Journal .
A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan. The post Paid Media Marketing In 2024: 7 Changes Marketers Should Make appeared first on Search Engine Journal .
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI.
Dive into Amazon’s non-endemic advertising, currently in beta.