Tag Archive

How To Increase Conversions With This 6-Step Customer Journey Analysis via @sejournal, @DAC_group

Published on 2024/05/14 By admin

Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.

Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) via @sejournal, @gregjarboe

Published on 2024/04/30 By admin

Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video. The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal .

Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]

Published on 2024/04/02 By admin

Find out which is more effective: human copywriting or AI-generated ad copy.

The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right) via @sejournal, @gregjarboe

Published on 2024/02/26 By admin

Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII. The post The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right) appeared first on Search Engine Journal .

Paid Media Marketing In 2024: 7 Changes Marketers Should Make via @sejournal, @brookeosmundson

Published on 2024/02/15 By admin

A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan. The post Paid Media Marketing In 2024: 7 Changes Marketers Should Make appeared first on Search Engine Journal .

Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend via @sejournal, @CallRail

Published on 2024/02/14 By admin

Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI.

Amazon Non-Endemic Display: What Is It & Why Should You Care? via @sejournal, @navahf

Published on 2024/02/07 By admin

Dive into Amazon’s non-endemic advertising, currently in beta.

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing via @sejournal, @kristileilani

Published on 2023/12/27 By admin

Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing. The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal .

Google Updating Cryptocurrency Advertising Policy For 2024 via @sejournal, @martinibuster

Published on 2023/12/07 By admin

Google announced changes to their cryptocurrency advertising policy that takes effect in 2024 The post Google Updating Cryptocurrency Advertising Policy For 2024 appeared first on Search Engine Journal .

New Microsoft Tool Aims To Help You Maximize Ad Earnings via @sejournal, @MattGSouthern

Published on 2023/11/28 By admin

Microsoft launches a new analytics dashboard to help publishers easily track and optimize advertising revenue streams.