Bing is going to be updating the Bing Webmaster Guidelines and as part of that process, Frédéric Dubut from the Bing spam team asked what “shady tactics you think are not penalized enough?” In general, he is taking feedback on the current document before he begins.

Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads. The post Snapchat Introduces a 3-Step Ad Creation Tool via @MattGSouthern appeared first on Search Engine Journal

Currently, when you view hotel reviews in Google, you get Google reviews but you also get this neat filters to show you if you’d like the hotel based on the type of trip you are going on (i.e. pleasure, family, business, etc). This data is provided by TrustYou

Here is a recap of what happened in the search forums today…

Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting. The post Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting via @MattGSouthern appeared first on Search Engine Journal .

A study of the top 10 million sites shows only 25% of sites use JSON-LD.

App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube. The post Google Ads Expands Placement Options for App Ads via @MattGSouthern appeared first on Search Engine Journal .

The folks at RankRanger, an SEO toolset, added a new feature they are tracking in Google. Specifically they are tracking to see the changes in search results that Google shows that contain FAQ and/or how-to markup (or display the rich results as such)

Google is making it easier to measure users’ interactions across platforms with unified app and website analytics.

In episode #6 of the vlog series at the Search Engine Roundtable I interviewed Tanu Javeri (@tanujaveri) of IBM…