Here is a recap of what happened in the search forums today…

Google officially completes switch to mobile-first indexing after years-long transition.

Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the PPC manager’s day and I can see it being insulting for some PPCers.

The new Google Search, the Google Search Generative Experience, now shows AI-generated answers for recipe queries. I am told it did not show in early releases of SGE but sometime in the past several days Google SGE started to show for recipe queries.

Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain there, but now it seems Google is bringing in a more diverse set of advertisers.

Google’s Search Liaison, Danny Sullivan, said on X that just because content is old, it doesn’t mean that content is unhelpful. He said, “Just because something is older doesn’t make it unhelpful.”

Google is expanding its testing the people also ask speaker and list icons. A nice number of people noticed these icons showing up in the Google search results within the people also ask section over the weekend.

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