OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines.

Google has launched a new “home” for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, this beta experience…

Being indexed used to buy a visit. In the answer layer, it buys eligibility, and nothing promises anyone arrives at your site. The post Getting Indexed No Longer Means Getting Visited appeared first on Search Engine Journal

Google is testing moving things around in the local knowledge panels in Search by swapping the position of the company name, ratings, description and action button with the business photos. It is a subtle change and it matches the current mobile design on Google Search more but it is a change.

Google’s new robots.txt video says the standard covers crawling, not how content gets used, and recommends percent-encoding non-English robots.txt paths. The post Google’s Illyes: Robots.txt Covers Crawling, Not AI Training appeared first on Search Engine Journal

Google CEO Sundar Pichai says the future of Search is an agentic layer that unifies Google’s Search and AI experiences.

Hackers installed backdoors on WordPress sites using UpdraftPlus, putting over 3 million active installations at risk. The post UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks appeared first on Search Engine Journal .

Taking a site offline to patch PHP? Serve a 503 from outside PHP and keep robots.txt reachable. Days of server errors may get URLs dropped.

Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional reporting. The post Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue appeared first on Search Engine Journal .

Gary Illyes and Chery Prommawin released their second video in the Non-Canonical Cabinet series; this one is named What can you actually put in a robots.txt? Here they discuss what is, and is not, supported by robots.txt files.