Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.

Here is a recap of what happened in the search forums today…

Google announced, ten days after it launched, a new beta called lead form extensions. This gives customers who click on your ads a faster way to give you their information, so you can follow up with them later with more details

WordPress users can see data pulled from various Google products. Please visit Search Engine Land for the full article

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Danny Sullivan from Google said on Twitter that BERT does not assign values or scores to specific pages or web sites. It doesn’t work that way

To effectively reach audiences from different countries, owners of global websites must always keep these key aspects in mind. The post Global vs. Local Websites: Which Is Right for You

GatherUp’s examination of internal data shows benefits of inclusive process. Please visit Search Engine Land for the full article

Here’s why it’s important to focus on your brand being discoverable for SEO and why the marketing funnel is broken. The post Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] appeared first on Search Engine Journal .

Admit it. On Halloween night, the fierce competitor within you sprinted from home to home to claim as much sugary bounty as your pillowcase could carry. But the loyalist and purist in you was on the hunt for a specific candy treat.