Google has confirmed that it will begin supporting rules & supplemental feeds in early next year for Google Merchant Center Next. Google added that all existing rules will continue to function after migrating and if you need them now, you can switch back to the legacy Google Merchant Center until then.
Google has added a few new impression metrics for advertisers using the Google Local Service Ads platform. This was spotted by Ben Turner who wrote on X that he is “seeing impression share metrics in selected Google LSA accounts.”
Google has published its tentative schedule for the Google Ads API release dates and sunset dates for 2024. Google publishes this annually in order to “bring greater clarity to your planning cycle,” the company said.
Google has updated its dangerous product policy for both Shopping ads and free listings to list E-juice products as dangerous and thus not allowed to be advertised or listing in Google Shopping results, both paid or free listings.
Google posted a new policy update for Google Ads saying it won’t allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won’t be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code.
Right before the Thanksgiving holiday season and right before the big holiday shopping season, with Black Friday and Cyber Monday, Google Ads sent emails to some advertisers telling them their ads are no longer running and their accounts were suspended.
Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers.
Google’s Ad Liaison, Ginny Marvin, posted seven FAQs around automatically-created assets (ACA) for responsive search ads. She posted these on X yesterday, and I figured I’d archive them here.
Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels.
Google seems to be testing a new ad format for the Search Generative Experience named “you may also like.” These seem like content ads, where Google shows sponsored content, articles, in a carousel, below the follow-up section after asking SGE follow up questions.