When your free Ad Grants money is in on the line, contributor Frederick Vallaeys recommends an AdWords script that will keep track of your account and keep you from getting slapped with an AdWords account suspension. The post A time-saving free script to keep Ad Grants accounts out of trouble… Please visit Search Engine Land for the full article
Google will notify advertisers ahead of the final switch to the new AdWords experience.
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.
Editor also now supports custom intent audiences, responsive search ads and other newer features. The post AdWords Editor 12.3 is out with more robust filtering, search query reports & more appeared first on Search Engine Land
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn. The post Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit appeared first on Search Engine Land.
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume. The post [Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1 appeared first on Search Engine Land
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. The post Intent-based keyword research: Let Google be your guide appeared first on Search…