As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid. The post What Happens To PPC When You Stop Managing Google Ads Through Google Ads appeared first on Search Engine Journal .
FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion. The post FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme appeared first on Search Engine Journal .
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes. The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared first on Search Engine Journal .
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise. The post Why Running YouTube Ads Like Search Will Burn Your Budget appeared first on Search Engine Journal .
Google is folding Local Services Ads into Performance Max. Join CallRail’s on 9/8 for the audit checklist to run before and after your account migrates. The post Google Local Services Ads Are Moving To Performance Max: What To Check First appeared first on Search Engine Journal
Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes.
Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets
Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns. The post The Conversion Setup Errors That Break Smart Bidding appeared first on Search Engine Journal .
Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns. The post Microsoft Advertising Rolls Out AI Max Globally appeared first on Search Engine Journal
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know