Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. The post Ask the SMXpert: Keyword research and copywriting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. The post Beyond keywords: What really matters in SEO content..
Have you ever gotten a manual penalty from Google?
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first..
Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how. The post How to use a podcast to create smart and usable content appeared first on…
Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit. The post The first steps of your SEO audit: Indexing issues appeared first on Search Engine Land.
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. The post Hreflang tags: How to serve correctly regionalized content appeared first on Search… Please visit Search Engine Land for the full article