Google announced it is rolling out new experimentation and planning capabilities in Google Ads and AI Max. There are new A/B test capabilities, brand and location parameters options and new Performance Planner predictions.
Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly still investing in the LSA product
Google Ads can now help you find sitelinks for your ad extensions.
Google Ads seems to be rolling out a new customer match option named “enhanced matching.” Google writes this allows you to “Expand your audience reach with your consented user lists.” Google will then “match your consented users with publishers’ consented users where available.”
Google Ads is now letting you bid more using the customer retention option named “Loyalty program members.” This gives you the option to (a) Bid higher for loyalty program members and (b) Show member benefits to loyalty program members in eligible countries.
Google Ads is testing a new layout for review stars for a product in the mobile sponsored results within Google Search. I am pretty sure I’ve seen this layout before, but it is not common and I don’t think I covered it before.
Google is testing blue hyperlinks in the ad descriptions within the sponsored results. These are clickable, keyword rich, links in the ads, similar to what we saw last week with the keyword rich anchor text links but those were black links, not blue.
Google Ads will roll out a change to language targeting that will remove the ability to manually adjust the language setting. This change is happening next month, in September 2026
Google Ads will roll out a change to language targeting that will remove the ability to manually adjust the language setting. This change is happening next month, in September 2026
Google updated a help document within the Google Merchant Center help area to document that Google Merchant Center for Agencies can now link to up to 1,000 Merchant Center accounts. Previously, that number was not there, and now we know – up to 1,000 accounts can be linked to a single agency account.