Google Ads updated its alcohol policy to provide more examples of ad formats that don’t allow alcohol ads. The list previously only had reservation display ads and Google TV masthead ads, and it was updated app install image ads, app install video ads, consumer ratings annotations, Discovery ads, dynamic search ads and Gmail ads.
Google added a useful detail to the active conversions screen, to show you when was the last time Google Ads was able to trigger a ping event on your conversion feed and data. When you hover over the conversions, it will show you the date and time for the “last event ping.”
Google has posted some new frequently asked questions to the Google Ads AI Max help document.
Google Ads has a newish option when you create an asset group named “Apply theme to asset group.” An asset group is made of images, logos, headlines, descriptions, videos, sitelinks, assets, and audience signals that you upload or that are automatically created by Google AI during your Performance Max campaign setup.
Google Ads has a newish option when you create an asset group named “Apply theme to asset group.” An asset group is made of images, logos, headlines, descriptions, videos, sitelinks, assets, and audience signals that you upload or that are automatically created by Google AI during your Performance Max campaign setup.
Google is testing a large “Visit site” button on the sponsored results, the Google Ads, within the Google Search results.
Google is testing a large “Visit site” button on the sponsored results, the Google Ads, within the Google Search results. Google has done this before for organic sitelinks and map results, and even Bing did it for some branded-style search results.
Those of you who use the Google and YouTube Shopify app to sync your products automatically from Shopify to Google Merchant Center may have a huge headache to deal with after August 18, 2026. The rumor is that you will need to reinstall the app by this date and when you do this, every product ID gets rewritten.
Google added a note to the About Google third-party rates for hotel ads saying after September 30, 2026 this will become unavailable. Google said campaigns will stop serving ads across all Hotel Ads inventory after September 30th.
Google Ads, as we covered earlier, made changes to Target CPA & Target ROAS.