Google is testing placing the list of advertisers in the group of sponsored results at the top of the ad block in the mobile search results. So if the sponsored results group has two advertisers in it, Google will show the favicon and domain name of the ads that will be shown below, all the way at the top, directly under the “Sponsored results” header and directly above the actual ads.
Google Ads is rolling out a new customer acquisition option named “Report on new customers acquired.” This lets you “Drive purchases from new and existing customers without changing bidding,” according to Google.
Google Ads is rolling out a new customer acquisition option named “Report on new customers acquired.” This lets you “Drive purchases from new and existing customers without changing bidding,” according to Google.
Google Ads will begin migrating or “upgrading” Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming and now the process is soon going to begin.
Google Ads added a “View call report” link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to that data in a new tab.
Google Ads is now testing the “Strongest match” and “Strong match” labels it announced back in mid-June. This is the first time I have seen this label in the wild.
Ginny Marvin, the Google Ads Liaison, posted a video Q&A on the upcoming bidding update coming on August 17th. As you know, these bidding changes are causing a big stir within the PPC industry and Ginny wanted to answer some questions in a video format.
Ginny Marvin, the Google Ads Liaison, posted a video Q&A on the upcoming bidding update coming on August 17th. As you know, these bidding changes are causing a big stir within the PPC industry and Ginny wanted to answer some questions in a video format.
Google has a new specialized feature within Product Listing Ads within Merchant Center named Deal Ends annotation. This is experimental now but works globally, except for EEA+, Switzerland, and the United Kingdom.
Google has a new specialized feature within Product Listing Ads within Merchant Center named Deal Ends annotation.