Google is rolling out a new look and feel for the Google Ads campaign status notifications and icons. The new statuses are no longer highlighted fully, instead they are just outlined in various colors. It makes it a bit less extreme to look at, and I am not sure if that is a good or bad change.
Google added a new summary tab to the access and security section that shows the security tasks you completed and what tasks you have not completed.
Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image search results as well, at least for a year
Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.
Google sent out an email notice to some advertisers saying, “Google will update its Limited Ad Serving policy to cover additional scenarios on Google Search.” “Google may limit ad impressions from unqualified advertisers on searches that are more likely than others to result in negative ads experiences,” Google explained.
Google is adding home listings to Google Local Service throughout the United States.
Google has pushed off its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is February 2027.
Google Merchant Center has API issues, causing a temporary delay in product submissions.
Google Ads is testing showing images within the sitelinks portion of the ad unit. I’ve seen plenty of images in the main portion of the sponsored search results but I don’t believe I’ve seen images in the sitelinks area of the sponsored results.
Google is testing a new format for sitelinks within the search ads, sponsored listings. This format has the sitelinks underlined with blue dots.