Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with collapsible menu items.
Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab.
Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.
Google has added a new section to its policy on pausing Google Ads accounts. It says Google “may pause your individual account if it is linked to a Manager account that is currently in violation of the third-party policy.”
Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns.
Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is a “new, one-click feature suite” that brings you a “suite of targeting and creative enhancements” of “the best of Google AI to your Search campaigns.”
Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up for your search campaigns.
Google has confirmed an issue with Google Ads this morning, saying, “We’re investigating reports of an issue with Google Ads. We will provide more information shortly.”
Google is testing replacing the “Google Screened” label with a “Google Verified” label for the Local Service Ads. I am also seeing these results come up with no labels at all, outside of the normal “Sponsored” label.
Google is testing a new label on its search ads within the Google Search results that says “Learn more about Sponsored results.” This label is on the bottom right of the ad and neatly tucked under the listing in the gray background style.