Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campaigns is rolling out in the coming months.
Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads hijacks over the past year or so.
Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year.
Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year.
Google sent out emails notifying applicable advertisers that they will default call recording to Yes, to always record calls, if you don’t pick an option yourself. Google wrote, “Starting July 01, 2026, if you haven’t made a selection for your “Call recording” setting, it will automatically default to “Yes”.”
The Google Local Service Ads account access tab has not been loading and working for advertisers for the past several days. There are numerous reports of it failing throughout the day and it has become a huge frustration for a number of Google advertisers.
Google has posted an update and emailed advertisers on changes to its Google Ads data retention policy.
Google Ads has added a new option (although, I think Google has said this is coming) under the “add product source” section where you can select how to add products to your Google Ads account. The option reads, “Use AI to add products – beta.”
Google annnounced a number of new updates for AI Max within Google Ads.
Google Ads is testing more transparency around its partner network, letting some advertisers select if they want to run their ads on the search partner network and/or Google Display Network.