Author Archive

Google May Expand Unsupported Robots.txt Rules List via @sejournal, @MattGSouthern

2026/04/23

Google may expand its unsupported robots.txt rules list using HTTP Archive data and could broaden how it handles common misspellings of disallow. The post Google May Expand Unsupported Robots.txt Rules List appeared first on Search Engine Journal .

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OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads via @sejournal, @MattGSouthern

2026/04/23

OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance. The post OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads appeared first on Search Engine Journal .

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Google Adds View-Through Conversion Optimization To Demand Gen via @sejournal, @MattGSouthern

2026/04/23

Google adds view-through conversion optimization to Demand Gen and expands Commerce Media Suite support. The post Google Adds View-Through Conversion Optimization To Demand Gen appeared first on Search Engine Journal .

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Daily Search Forum Recap: April 23, 2026

2026/04/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing Google volatility get heated again…

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The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet via @sejournal, @DuaneForrester

2026/04/23

Enterprise teams must run parallel SEO and AI workflows while building dedicated ownership and measurable transition frameworks. The post The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet appeared first on Search Engine Journal .

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Why Google Has Changed & Who’s Really Paying for It

2026/04/23

Why Google is evolving into a more “engaging” platform, and what declining engagement from younger users means for search and publishers. The post Why Google Has Changed & Who’s Really Paying for It appeared first on Search Engine Journal .

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Why Great Content Is No Longer Enough & What Beats It In AI Search via @sejournal, @TaylorDanRW

2026/04/23

How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks. The post Why Great Content Is No Longer Enough & What Beats It In AI Search appeared first on Search Engine Journal .

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Google On Publishing Commodity Content

2026/04/23

Danny Sullivan from Google spoke at the Google Search Central event in Toronto a couple of days ago and a few of his slides spoke about it is important to produce “unique, authentic and non-commodity content.” And then Sullivan dug into what commodity content is.

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Google Local Review Replies Are Now Moderated (ReviewReplyState)

2026/04/23

Google may now hold your review replies for approval before showing them in Google Maps or Google Search. Previously, those replies were immediately shown but that may have changed.

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Google Search Ranking Volatility Heating Up April 23rd

2026/04/23

I know it has been a while since I covered the Google Search ranking volatility and algorithm twitches but I am now seeing signs of the volatility heating up. These signs are mostly coming from the tools; the community seems busier with other things.

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