We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API.

High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.

Search visibility has fragmented beyond Google into AI assistants, social platforms, and navigation apps, requiring new strategies for multi-location brands.

Google’s Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data. The post Google’s Liz Reid: Personalization Can Help Small Publishers appeared first on Search Engine Journal

Google’s Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data. The post Google’s Liz Reid: Personalization Can Help Small Publishers appeared first on Search Engine Journal .

Google’s AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content. The post Google Defends AI Training As Fair Use In Governance Paper appeared first on Search Engine Journal .

Google’s AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content. The post Google Defends AI Training As Fair Use In Governance Paper appeared first on Search Engine Journal

Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real.

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…