Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional reporting. The post Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue appeared first on Search Engine Journal .

Gary Illyes and Chery Prommawin released their second video in the Non-Canonical Cabinet series; this one is named What can you actually put in a robots.txt? Here they discuss what is, and is not, supported by robots.txt files.

The World Wide Web is rushing now to fix and patch its servers for the critical PHP exploit known as PHP2Shell. Most are able to patch these without downtime but many sites are going offline until the patch is implemented, just to be super safe. Google’s John Mueller offered advice on how to handle Google Search if you decide to take down your site while patching it for the PHP security vulnerability.

A beginner’s guide to exploring browser network data, how it uncovered a $13,337 Google exploit, and what it reveals about Google and ChatGPT. The post Wiretapping The SERP: Reverse Engineering Network Data appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility and chatter seem to have spiked big time in the past 24 hours

An emergency PHP update is due today. Website owners need their hosts to install the fix, and older PHP versions may need an upgrade first. The post Critical PHP Core Security Flaws Affect Websites, Including WordPress appeared first on Search Engine Journal

Google updated its Control what you share with Google Search help document to add “include existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control,” Google said. In addition to Google updating its URL structure best practices for Google Search help document this morning.

Chrome and Firefox now display JPEG XL, but Google says it isn’t currently supported in Google Images or Discover previews. The post Google Images & Discover Previews Don’t Support JPEG XL appeared first on Search Engine Journal .

Google Search rankings seem to be getting super volatile again, this is alongside the search industry chatter that has been spiking to unusual levels over the past 24 hours. As a reminder, the third-party tracking tools may still be struggling to track the volatility, but when I look at that, coupled with the industry chatter, I think we have an unconfirmed Google update going on.

Google Ads is possibly rolling out a new asset group A/B test toggle named “Save and test asset group changes.” This lets you measure the impact of changing headlines, descriptions, images and videos.