Microsoft Bing is testing showing the sale price in the shopping ads within the Bing search results.
Microsoft Advertising announced its monthly releases, and they include updates to the import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics (that one we covered earlier).
Microsoft Advertising custom columns now support all conversion metrics – instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.
Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out the report, you will see a bunch more insight and data into the performance of those ads.
Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to “To help businesses succeed across all three eras of the human, LLM, and agentic web,” Microsoft wrote.
Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.
You can now update your store’s name and / or domain name directly in Merchant Center within Microsoft Advertising.
Microsoft is at it again with its sponsored labels tests.
Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.
Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results