2010/10/26
We’re roughly a week away from Halloween and I still can’t decide what I’m gonna be! First I thought about dressing myself up as a homeless person referring to myself as a “link beggar”. My second idea was to alternate between wearing a white hat and black hat all day depending on my mood…yup, not the most creative, I know. Anyways, that’s not the point of this post. What I want to discuss is link acquisition and whether or not link builders are manipulating webmasters. I’ll let you all in on a secret a little crow once tweeted in my ear. “Obtaining authoritative links is the key to top search engine rankings.” Ok, now in all seriousness every SEO knows this and obtaining these links is like convincing a vampire to take a big bite out of a clove of garlic. Each and every day we find new reasons to convince other people that it’s a good idea to link to specific pages within our website. Techniques such as unique content, badges, brewing up controversy, personalized e-mails and infographics are pretty commonly used to obtain links. The question is “ are SEO’s manipulating webmasters?” Let’s further break this down into two separate thoughts. Getting The Biggest Bang From Your