I can absolutely understand why people focused in on Panda. It was a major shift in the Google algorithm – more substantial in its impact of traffic than Google Instant or any other recent algorithm update. And more than that, there were numerous innocent victims

Posted by Aaron Wheeler

It’s already well known that Google is a “green” company, having invested heavily in sustainable power projects such as solar and wind farms, not to mention the fact that their data centers run at 50% the total power consumption of the average data center in the industry.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Product Extension Ads Now Available For Mobile This morning Google announced two new ad formats or mobile — or rather the extension of two PC ad..

Maybe it’s true that “the enemy of my enemy is my friend,” even in the world of modern business. Certainly, Apple and Google managed to team up against the threat of Microsoft during the pre-Android era.

Some have popularity by nature, some have popularity because they earn it, and some have popularity because they piggyback on exploding trends. For the search engines, getting popularity is often a battle to do all three. Microsoft’s Bing has long been an entertainment venue, focusing on TV- and celebrity-related content and centering features around that content.

This morning Google announced two new ad formats for mobile — or rather the extension of two PC ad types to smartphones — Product Extension Ads and Product Local Ads. Basically these two mobile formats allow marketers to include product images and related data in ads showing on mobile..

In an innovative cross-promotion effort, Microsoft is bringing Bing search to the Xbox 360. The new search feature, which will be released this holiday season, uses the Microsoft TellME voice recognition technology and the Xbox 360 Kinect sensor t…

Google announced the support of the Authorship markup. Google explained: Today we’re beginning to support authorship markup – a way to connect authors with their content on the web.

I have to say I am completely shocked by the results of a poll I ran a few weeks ago asking would you report search spammers to Google. Three years ago, we ran a similar poll, soon after Google began pushing SEOs and others to report spam to them..